Chevrolet Says Happy 4G of July! That's Not a Typo.
The Auto Brand Introduces First 4G-Enabled Cars
Editor's Pick
Chevrolet has tapped Commonwealth/McCann in Detroit to promote its new generation of 4G LTE and Wi-Fi ready cars. While the idea of connectivity spreading to the car may overwhelm or make some nervous, the spot released yesterday takes a sentimental approach. Here, a road trip is presented in two parts-- one presents the techy aspect, including research and web assistance, the other shows the resulting experiences.
The campaign is set to launch this week, right in time for the Fourth of July and will be providing free internet at the Philadelphia firework show at Chevrolet displays around Benjamin Franklin Parkway. Ads will also be running on television, at movie theaters and in GoGo Wi-Fi enabled flights.
Credits
- Date
- Jul 03, 2014
- Brand :
- Chevrolet
- Client :
- Chevrolet
- Global Chief Creative Officer :
- Anderas Dahlqvist
- Chief Creative Officer :
- Gary Pascoe
- Creative Director/ Copywriter :
- Duffy Patten
- Creative Director, Art Director :
- Bob Guisgand
- Chief Production Officer :
- Brian Dilorenzo
- Director, Content :
- Jeff Beverly
- Senior Producer :
- Chris Ott
- Business Manager :
- Julie Peterhans
- Global Director, Strategy :
- Conner Huber
- Director, Strategy :
- Tracy Aronoff
- Executive Director, Global Operations :
- Kate MacNevin
- Senior Vice President, Managing Director :
- Sharon Wacker
- Agency :
- Commonwealth/McCann-Detroit
- Product Insights Director :
- Eric Singer
- Product Insights :
- Ian McGuire
- Business Affairs :
- Jeanette Foy
- Production Company :
- Anonymous Content
- Director :
- Malcolm Venville
- Executive Producer :
- Eric Stern
- Line Producer :
- Scott Kaplan
- Director, Photography :
- Paul Cameron
- Editorial :
- ARCADE
- Editor :
- Christjan Jordan
- Executive Producer :
- Nicole Visram
- Visual Effects :
- The Mill - LA
- Music :
- Asche & Spencer
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