A young boy's dreams become worldwide fame in an aspirational Nike spot

French footballer Kylian Mbappé lays the groundwork for his game a decade ago

Published On
Dec 11, 2019

Editor's Pick

Nike unveiled its first collection from French footballer Kylian Mbappé this week. The Parisian-born athlete grew up in the suburb of Bondy, dreaming of playing professionally and looking up to stars who had their own Nike collaborations.

The 20-year-old is widely regarded as one of the best soccer players in the world, and at the FIFA World Cup in 2018, he became only the second teenager in history to score a goal in the final—a feat previously achieved only by the legendary Pelé.

In a seamless side-by-side spot, Mbappés both young and not-quite-as-young train, dribble, score and celebrate—the child version dreaming of a future in the spotlight, and the adult reaping the benefits of more than a decade of good habits.

He studies the game with the same intensity as when he was 10. He still arrives early to train and leaves late. And he still dreams of more. The endline reads, "Love your dream until it loves you back."

The introspective spot from Wieden & Kennedy Amsterdam is directed by Brent Harris via Soixan7e Quin5e.

Credits

Date
Dec 11, 2019
Client:
Nike Football France
Agency:
Wieden & Kennedy-Amsterdam
Executive Creative Director:
Eric Quennoy
Executive Creative Director:
Mark Bernath
Creative Director:
Evgeny Primachenko
Creative Director:
Craig Williams
Art Director:
Cassandre Gouraud
Art Director:
Jeffrey Lam
Copywriter:
Tim Coleman
Copywriter:
Aurelien Liguori
Copywriter:
Alex Bower
Head of Broadcast Production:
Joe Togneri
Broadcast Producer:
Javier Perroud
Group Account Director:
Kathryn Addo
Account Director:
Franky Wardell
Account Manager:
Margot Paquien
Account Manager:
Fulvio Itagiba
Planning Director:
Reid Schilperoort
Planner:
Alex Janneau
Head of Comms & Digital Strategy:
Danielle Pak
Comms Planning Director:
Elsa Stahura
Art Producer:
Rachel Perry
Art Producer:
George Ancock
Studio Director:
Lizzie Murray
Lead Motion Designer:
Gustav von Platen
Studio Manager:
Loes Poot
Motion Designer:
Søren Danielsen
Motion Designer:
Alex Raybould
Studio Artist:
Noa Redero
Project Manager:
Caroline Kosse
Director of Business Affairs:
Michael Graves
Business Affairs Manager:
Akvilina Jaskunaite
Production Company:
Soixan7e Quin5e
Director:
Brent Harris
Director of Photography:
Danny Hiele
Executive Producer:
Margaux Beaumier
Editor:
Will Judge
Audio Post:
Wave Studios
Sound Designer/Mixer:
Alex Nicxhols-Lee
Artist / Title:
French 79 "Between the Buttons"
Post Production:
Glassworks
Flame:
Alexis da Camara
Colorist:
Scott Harris
Colorist Assistant:
Luke Osborne
Producer:
Dave Moore
Producer:
Salt Ibraeva
Executive Producer:
Chris Kiser
Visual Artist:
Akiko Stehrenberger
Artist agent:
HRepresents
Painters:
Global Street Art

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