A young boy's dreams become worldwide fame in an aspirational Nike spot
French footballer Kylian Mbappé lays the groundwork for his game a decade ago
Editor's Pick
Nike unveiled its first collection from French footballer Kylian Mbappé this week. The Parisian-born athlete grew up in the suburb of Bondy, dreaming of playing professionally and looking up to stars who had their own Nike collaborations.
The 20-year-old is widely regarded as one of the best soccer players in the world, and at the FIFA World Cup in 2018, he became only the second teenager in history to score a goal in the final—a feat previously achieved only by the legendary Pelé.
In a seamless side-by-side spot, Mbappés both young and not-quite-as-young train, dribble, score and celebrate—the child version dreaming of a future in the spotlight, and the adult reaping the benefits of more than a decade of good habits.
He studies the game with the same intensity as when he was 10. He still arrives early to train and leaves late. And he still dreams of more. The endline reads, "Love your dream until it loves you back."
The introspective spot from Wieden & Kennedy Amsterdam is directed by Brent Harris via Soixan7e Quin5e.
Credits
- Date
- Dec 11, 2019
- Client :
- Nike Football France
- Agency :
- Wieden & Kennedy-Amsterdam
- Executive Creative Director :
- Eric Quennoy
- Executive Creative Director :
- Mark Bernath
- Creative Director :
- Evgeny Primachenko
- Creative Director :
- Craig Williams
- Art Director :
- Cassandre Gouraud
- Art Director :
- Jeffrey Lam
- Copywriter :
- Tim Coleman
- Copywriter :
- Aurelien Liguori
- Copywriter :
- Alex Bower
- Head of Broadcast Production :
- Joe Togneri
- Broadcast Producer :
- Javier Perroud
- Group Account Director :
- Kathryn Addo
- Account Director :
- Franky Wardell
- Account Manager :
- Margot Paquien
- Account Manager :
- Fulvio Itagiba
- Planning Director :
- Reid Schilperoort
- Planner :
- Alex Janneau
- Head of Comms & Digital Strategy :
- Danielle Pak
- Comms Planning Director :
- Elsa Stahura
- Art Producer :
- Rachel Perry
- Art Producer :
- George Ancock
- Studio Director :
- Lizzie Murray
- Lead Motion Designer :
- Gustav von Platen
- Studio Manager :
- Loes Poot
- Motion Designer :
- Søren Danielsen
- Motion Designer :
- Alex Raybould
- Studio Artist :
- Noa Redero
- Project Manager :
- Caroline Kosse
- Director of Business Affairs :
- Michael Graves
- Business Affairs Manager :
- Akvilina Jaskunaite
- Production Company :
- Soixan7e Quin5e
- Director :
- Brent Harris
- Director of Photography :
- Danny Hiele
- Executive Producer :
- Margaux Beaumier
- Editor :
- Will Judge
- Audio Post :
- Wave Studios
- Sound Designer/Mixer :
- Alex Nicxhols-Lee
- Artist / Title :
- French 79 "Between the Buttons"
- Post Production :
- Glassworks
- Flame :
- Alexis da Camara
- Colorist :
- Scott Harris
- Colorist Assistant :
- Luke Osborne
- Producer :
- Dave Moore
- Producer :
- Salt Ibraeva
- Executive Producer :
- Chris Kiser
- Visual Artist :
- Akiko Stehrenberger
- Artist agent :
- HRepresents
- Painters :
- Global Street Art
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