Mitsubishi Brazil : No Photoshop

A car that's ready for its close-up.

Published On
Nov 06, 2011

Editor's Pick

Sao Paolo agency Africa Advertising created a print campaign for the Mitsubishi Triton 2012 that makes a virtue of the fact it's done without Photoshop retouching.

The ad, designed to show that the Triton is tough enough to cope with any conditions, on road or off-road, carries a QR code that, when scanned, takes the viewer to a short 'behind the scenes' film about how the ad was photographed.


Nov 07, 2011
Agency :
Brand :
Mitsubishi Brazil
Client :
Mitsubishi Brazil
Creative Team :
Humberto Fernandez
Creative Team :
Rafael Pitanguy
Creative Team :
Erico Braga
Creative Team :
Alexandre Fabricio
Creative Director :
Sergio Gordilho
Creative Director :
Flavio Waiteman
Photographer :
Mauricio Nahas

Need a credit fix? Contact the Creativity Editors

Project Type