Sao Paolo agency Africa Advertising created a print campaign for the Mitsubishi Triton 2012 that makes a virtue of the fact it's done without Photoshop retouching.

The ad, designed to show that the Triton is tough enough to cope with any conditions, on road or off-road, carries a QR code that, when scanned, takes the viewer to a short 'behind the scenes' film about how the ad was photographed.