TurboTax : The Noise in the Attic
Spots by W&K Tap Into Your Worst Fears
Editor's Pick
For New Year's, TurboTax taps into how many people feel about doing their taxes--absolutely terrified.
A campaign from Wieden & Kennedy Portland for the Intuit-owned brand carries the message that there's nothing scary about sitting down to do their taxes with TurboTax. In the spots, some of our worst fears-- like spooky noises in the attic, seen here, a scary monster in the woods and something bizarre in your house that makes you hide in the closet--turn out not to be scary at all (although, in funny twists to the spots, they're definitely real, and in the case of the thing in your house, rather disturbingly creepy). The campaign also includes a Spanish-language spot in partnership with multicultural agency Gallegos United.
Media for the campaign includes cinema buys before new horror movie releases and five-second horror movie binge playlists, while there will also be gifs and cinemagraphs appearing on social channels.
Credits
- Date
- Jan 04, 2018
- Brand :
- TurboTax
- Client :
- TurboTax
- Agency :
- Wieden & Kennedy-Portland
- Creative Director :
- Micah Walker
- Creative Director :
- Tim Roan
- Copywriter :
- Bertie Scrase
- Art Director :
- Christen Brestrup
- Brand Production Lead :
- Robert Saxon
- Creative Manager :
- Amy Streger
- Broadcast Producer :
- Alexei Vanmourik
- Art Producer :
- Grace Petrenka
- Business Affairs Manager :
- Alicia Willet
- Design Designer :
- Alex Sanchez
- Stills Photographer :
- Kyle Pero
- Stills Photographer :
- Saskia Thomson
- Stills Photography Digital Techs :
- Amy Corcoran
- Stills Photography Digital Techs :
- Lilly Archer
- Retouching :
- Kyle Pero
- Retouching :
- Saskia Thomson
- Retouching :
- Amy Corcoran
- Retouching :
- Lilly Archer
- Motion Designer :
- Jeff Ackley
- Motion Designer :
- Adam Sirkin
- Motion Designer :
- Oliver Rokoff
- Motion Producer :
- Dennis Samatulski
- Account Team :
- Courtney Nelson
- Account Team :
- Corey Woodson
- Account Team :
- Alex Fitch
- Production Company :
- RESET
- Director :
- Gary Freedman
- Executive Producer :
- Deannie ONeil
- Line Producer :
- Pete Vitale
- Director, Photography :
- Hoyte van Hoytema
- Editorial Company :
- CARTEL
- Editor :
- Andy McGraw
- Editor :
- Chris Catanach
- Assistant Editor :
- Grant Hall
- Post Producer :
- Greer Bratschie
- Post Executive Producer :
- Lauren Bleiweiss
- Music and Sound Design Company :
- Walker
- Executive Producer :
- Stephanie Pigott
- Executive Producer :
- Sara Matarazzo
- Mixer and Sound Designer :
- Rohan Young
- Executive Producer :
- Susie Boyajan
- Visual Effects Company :
- Kevin
- Visual Effects Supervisor :
- Theo Maniatis
- CG Supervisor :
- Mike Dalzell
- Visual Effects Producer :
- Jami Schakel
- Visual Effects Coordinator :
- Tina Dion
- Executive Creative Director :
- Tim Davies
- Partner :
- Tim Davies
- Partner :
- Sue Troyan
- Senior Executive Producer :
- Sue Troyan
- CG Artist :
- Delano Athias
- CG Artist :
- Greg Mawicke
- CG Artist :
- Kris Kelly
- CG Artist :
- Matthew Longwell
- CG Artist :
- Matthew Connolly
- CG Artist :
- Caleb Ollivant
- CG Artist :
- Carl Harders
- CG Artist :
- Kevin Gillen
- CG Artist :
- Jarrod Avalos
- CG Artist :
- Matthew Merkovich
- CG Artist :
- Igor Stefanovic
- CG Artist :
- Bryan Repka
- CG Artist :
- Tamara Paterson
- CG Artist :
- Andrea Paolino
- Compositor :
- Robert Murdock
- Compositor :
- Chris Payne
- Compositor :
- Steve Gibbons
- Compositor :
- Ed Black
- Compositor :
- Anthony Petitti
- Compositor :
- Trent Shumway
- Compositor :
- Susanne Scharping
- Compositor :
- Pilon Lectez
- Compositor :
- Anthony Barcelo
- Compositor :
- Kevin Jones
- Compositor :
- Graziella Gandolfi
- Graphic Design :
- Adam Levine
- Concept Art :
- Nathan McKenna
- Concept Art :
- Jim Carson
- Color :
- MPC
- Artist :
- Jean-Clement Soret
- Executive Producer :
- Ellora Chowdhury
- Illustration :
- Serge Seidlitz
Need a credit fix? Contact the Creativity Editors
Related work

TurboTax: TurboTax's 2022 campaign shows it's ready for influencers and crypto windfalls

TurboTax: TurboTax's new campaign promotes live online help, with Super Bowl ad to come

TurboTax: TurboTax gets everyone dancing in Super Bowl spot helmed by 'Old Town Road' music video director
