California Coastal Commission : Non-Native Species 2006

Sept. 16 is the annual California Coastal Cleanup Day, and Goodby Silverstein is back with another round of specious species (

Published On
Aug 22, 2006

Editor's Pick

Sept. 16 is the annual California Coastal Cleanup Day, and Goodby Silverstein is back with another round of specious species (click here for last year's work). This time out, however, a more elaborate integrated campaign is underway, featuring posters, outdoor ads, collectible postcards and a field guide, as well as a viral video. "While last year's posters depicted a single creature, one of this year's posters depicts six trash creatures in postcard form, headlined 'Collect them all'

Credits

Date
Aug 22, 2006
Partner/Creative Director:
Jeff Goodby
Associate Creative Director, Copywriter:
Tyler Hampton
Associate Creative Director, Art Director:
Paul Foulkes
Copywriter:
Nat Lawlor
Designer:
Trig Van Der Heiden
Photographer:
Claude Shade
Client:
California Coastal Commission
Agency:
Goodby Silverstein & Partners
Brand:
California Coastal Commission

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Project Type