Last week, NASA released the first images from the James Webb space telescope—stunning, breathtaking scenes of galactic entities from thousands, even millions of light years away, including The Carina Nebula, Stephan’s Quintet and the Southern Ring Nebula. Aerospace and defense tech company Northrop Grumman, which helped NASA develop the telescope, capitalized on the historic moment with a campaign that playfully references Apple’s “Shot on iPhone” campaign.