The Obamas, Clintons, Bushes and Carters come together in Ad Council spots promoting the COVID-19 vaccine

PSAs debuting on one-year anniversary of pandemic also includes ad filmed at the inauguration

Published On
Mar 11, 2021

Editor's Pick

The Obamas, Clintons, Bushes and Carters have come together to promote the COVID-19 vaccine in two new  Ad Council PSAs that debuted today on the one-year anniversary of the World Health Organization declaring the virus a global pandemic.

In the first PSA, by creative agency group SJR, former Presidents Obama, Bush, Clinton and Carter discuss the moments they miss and are eager to get back to in informal docu-style interviews. For Bush, it's opening day at the Texas Rangers stadium, while Obama says he wants to be able to see Michelle's mom and hug people. Michelle Obama, Laura Bush, Hilary Clinton and Rosalynn Carter are also pictured getting their vaccines. The footage in the ad was self-captured and sent in by the presidents' households.

The second PSA, created via Pereira O'Dell, features Presidents Obama, Bush and Clinton speaking about the importance of COVID-19 vaccination in a more formal style. If the scene looks familiar, that's because the spot was filmed at the inauguration of President Biden in January, when the three came together to call for unity and a peaceful transition of power. 

In both PSAs, audiences are encouraged to visit to get answers to the top questions Americans have about the COVID-19 vaccines. Both ads were created pro bono.

“Today marks one year since the World Health Organization declared COVID-19 a global pandemic and, while there is a light at the end of the tunnel, there’s a lot of work still to be done to help our country recover," said Lisa Sherman, President and CEO of the Ad Council, in a statement. "We’re grateful to Presidents Obama, Bush, Clinton and Carter and the First Ladies for coming together in this historic moment to encourage Americans to get the most accurate information on the vaccines so they can make the right decisions for themselves and their families."

The PSAs will appear nationwide in time and space donated by the media across TV and digital media platforms beginning this week.



Mar 11, 2021
Client :
Ad Council
Agency :
Agency :
Pereira O'Dell
Writer :
William Sind
Creative Director :
Jerry Tamburro
Executive Producer :
Brian Higdon
Designer :
Jessica Ulman
Designer :
Mark Yeo
Designer :
Catherine Choi
Designer :
Saige Hooker
Co-Producer :
Karly Snajczuk
Co-Producer :
Rachel Rosenthal
Co-Producer :
Joe Fanelli
Co-Producer :
Anastasia Koskorelos
Coordinator :
Sofia Fabiano
Editor :
Dmitriy Rozin
Editor :
Serena Forghieri
Editor :
Hope Needles
Editor :
Brian Agamie
Motion Designer :
Anyelo Luna
Motion Designer :
Mckenna Fryman
Retoucher :
Louis Meschino
Color :
Jeff Sousa
Sound :
Tim Korn
PJ Pereira
Jason Apaliski
CD :
Simon Friedlander
Head of Production :
Veronica Beach
Executive Producer :
Karen McKibben
Account Director :
Mona Gonzalez
Account Supervisor :
Diana Soloaga
Business Affairs :
Tamika Knight
Business Affairs :
Nancy Espinal
Production Company :
Ad Council
Editorial :
Executive Producer :
Josh Diaz
Producer :
Lauren Gould
Editor :
Vincent Starpoli
Music :
Managing Director :
David Leinheardt
Executive Producer :
Ross Hopman
Senior Producer :
Gio Lobato
Record and Mix :
Sound Lounge
Mixer :
Tom Jucarone
Finishing :
The Mill NY & London
Executive Producer :
Clairellen Wallin
Producer :
Matt Squires
Asst. Producer :
Elle Lockhart
Color :
Fergus McCall

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