8.2 seconds is all it takes for Michel and Olivier Gondry to capture the act of falling love

Surreal films tell romantic Vegas tales for Park MGM

Published On
Sep 25, 2018

Editor's Pick

Academy Award-winner Michel Gondry and his brother Olivier, both acclaimed directors, have collaborated on a new, cinematic, surrealistic series of (very) short films, part of a new campaign for Las Vegas resort Park MGM by Virtue.

Each of the six “Las Vegas Love Stories” shows a single vignette of a relationship between people in Sin City. But each tale is just 8.2 seconds long, the length of time some studies say it takes a person to fall in love. The films in their entirety run for 30-seconds, but the majority of that time is dedicated to titles and credits.

The films are being treated like cinematic releases, complete with billboards on Sunset Boulevard, a trailer (top) and IMDB entries. Both Michel and Olivier Gondry served as creative directors, while the latter brother also directed the films. Their  dreamlike sensibilities are apparent in the spots, which utilize quick cuts, repeated frames and heavily metaphorical imagery to tell a full story in a few blinks of an eye. No really, don’t blink or you’ll miss the plot, and several rewatches are a must. The films were produced out of Partizan.

In “It Is Decidedly So,” newlyweds inspire passing strangers to imagine a rollercoaster of emotion.

In “Room 802,” an errant hip bump sparks an unplanned rendezvous.

“The Big Eight” finds a couple meeting a third at the craps table.

In “No Ordinary August,” lovers literally fall into love, and a pool is there to catch them.

Curbside dropoff becomes a game of bumper cars that propels a pair into each other’s arms in “Night of the Scorpio.”

And a relationship has no clear outcome in “Our Infinity.”

Credits

Date
Sep 25, 2018
Client:
Park MGM
Agency:
Virtue Worldwide
Created by:
Michel Gondry
Director:
Olivier Gondry
Production Company:
Partizan
Chief Creative Officer:
Cameron Farrelly
Group Creative Director:
Heather Pieske
Creative Director:
Alanna Watson
Art Director:
Sophia Moore
Art Director:
Paul Raffaele
Copywriter:
Madeline Leary
Design:
Jay Shen
Design:
Krissan Pattugalan
Head of Production:
Jill Rothman
Head of Integrated Production:
Daniela Asaro
Senior Producer:
Leyla Rosario
Producer:
KC Van Elslander
Producer:
Daniel Bonomo
Client Partner:
Ray Kang
Associate Director, Client Services:
Carli Nicholas
Account Supervisor, Client Services:
Hagan Rushton
Head of Strategy:
RG Logan
Strategy Director:
Quay Fox
Communications Strategy Director:
Justin Schneider
Senior Communications Strategist:
Taylor Delbridge
Editor:
Olivier Gondry
Colorist:
Ricky Gausis
Color Company:
MPC
Post Production:
Eight VFX
Media Agency:
McCann
Film Composer:
Ryan Hope
Film Composer:
Ari Balouzian
Film Company:
Apistogramma Films
Trailer Composer:
Jay Paul Bicknell
Director of Music:
Charlotte Von Kotze
Music Licensing Assistant:
Rowan Puri
Trailer VO:
Alan Watts
Audio Mix:
Tom Jucarone
Re-Recording Mixer:
Sound Lounge
Managing Director/Executive Producer:
Lisa Tauscher
Executive Producer/Head of Production:
Molly Griffin

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