8.2 seconds is all it takes for Michel and Olivier Gondry to capture the act of falling love
Surreal films tell romantic Vegas tales for Park MGM
Editor's Pick
Academy Award-winner Michel Gondry and his brother Olivier, both acclaimed directors, have collaborated on a new, cinematic, surrealistic series of (very) short films, part of a new campaign for Las Vegas resort Park MGM by Virtue.
Each of the six “Las Vegas Love Stories” shows a single vignette of a relationship between people in Sin City. But each tale is just 8.2 seconds long, the length of time some studies say it takes a person to fall in love. The films in their entirety run for 30-seconds, but the majority of that time is dedicated to titles and credits.
The films are being treated like cinematic releases, complete with billboards on Sunset Boulevard, a trailer (top) and IMDB entries. Both Michel and Olivier Gondry served as creative directors, while the latter brother also directed the films. Their dreamlike sensibilities are apparent in the spots, which utilize quick cuts, repeated frames and heavily metaphorical imagery to tell a full story in a few blinks of an eye. No really, don’t blink or you’ll miss the plot, and several rewatches are a must. The films were produced out of Partizan.
In “It Is Decidedly So,” newlyweds inspire passing strangers to imagine a rollercoaster of emotion.
In “Room 802,” an errant hip bump sparks an unplanned rendezvous.
“The Big Eight” finds a couple meeting a third at the craps table.
In “No Ordinary August,” lovers literally fall into love, and a pool is there to catch them.
Curbside dropoff becomes a game of bumper cars that propels a pair into each other’s arms in “Night of the Scorpio.”
And a relationship has no clear outcome in “Our Infinity.”
Credits
- Date
- Sep 25, 2018
- Client :
- Park MGM
- Agency :
- Virtue Worldwide
- Created by :
- Michel Gondry
- Director :
- Olivier Gondry
- Production Company :
- Partizan
- Chief Creative Officer :
- Cameron Farrelly
- Group Creative Director :
- Heather Pieske
- Creative Director :
- Alanna Watson
- Art Director :
- Sophia Moore
- Art Director :
- Paul Raffaele
- Copywriter :
- Madeline Leary
- Design :
- Jay Shen
- Design :
- Krissan Pattugalan
- Head of Production :
- Jill Rothman
- Head of Integrated Production :
- Daniela Asaro
- Senior Producer :
- Leyla Rosario
- Producer :
- KC Van Elslander
- Producer :
- Daniel Bonomo
- Client Partner :
- Ray Kang
- Associate Director, Client Services :
- Carli Nicholas
- Account Supervisor, Client Services :
- Hagan Rushton
- Head of Strategy :
- RG Logan
- Strategy Director :
- Quay Fox
- Communications Strategy Director :
- Justin Schneider
- Senior Communications Strategist :
- Taylor Delbridge
- Editor :
- Olivier Gondry
- Colorist :
- Ricky Gausis
- Color Company :
- MPC
- Post Production :
- Eight VFX
- Media Agency :
- McCann-New York
- Film Composer :
- Ryan Hope
- Film Composer :
- Ari Balouzian
- Film Company :
- Apistogramma Films
- Trailer Composer :
- Jay Paul Bicknell
- Director of Music :
- Charlotte Von Kotze
- Music Licensing Assistant :
- Rowan Puri
- Trailer VO :
- Alan Watts
- Audio Mix :
- Tom Jucarone
- Re-Recording Mixer :
- Sound Lounge
- Managing Director/Executive Producer :
- Lisa Tauscher
- Executive Producer/Head of Production :
- Molly Griffin
Need a credit fix? Contact the Creativity Editors