Modern Art, Or Just Bad Driving? Nissan's Witty Posters Highlight Its Parking Technology
European Campaign Promotes Brand's Around View Monitor
Nov 15, 2016
Nissan is promoting its Around View Monitor, a four camera system that helps drivers with their parking and manoeuvring, in a witty European campaign that warns you not to turn your parking into artwork. A series of print ads that appear at first glance like modern art are in fact, scrapes made on parking garage walls by cars that clearly haven't been using the technology.
The integrated campaign, by French agency TBWA/G1, is being promoted on social media with the hashtag #ParkingIsNotAnArt.