Modern Art, Or Just Bad Driving? Nissan's Witty Posters Highlight Its Parking Technology
European Campaign Promotes Brand's Around View Monitor
By
Alexandra Jardine
Published On
Nov 15, 2016

Editor's Pick
Nissan is promoting its Around View Monitor, a four camera system that helps drivers with their parking and manoeuvring, in a witty European campaign that warns you not to turn your parking into artwork. A series of print ads that appear at first glance like modern art are in fact, scrapes made on parking garage walls by cars that clearly haven't been using the technology.
The integrated campaign, by French agency TBWA/G1, is being promoted on social media with the hashtag #ParkingIsNotAnArt.
Credits
- Date
- Nov 15, 2016
- Brand :
- Nissan Europe
- Client :
- Nissan Europe
- Agency :
- TBWA/G1
- Excecutive Creative Director :
- Eric Pierre
- Creative Director :
- Jocelyn Berthat
- Art Director :
- Joy Robin
- Copywriter :
- James Blose
- Art Buyer :
- Marie Moulin
- Photographer :
- Fabrice Bouquet
- Retouching :
- Les Démons
- Client :
- Martin Moll
- Client :
- Gaëlle Devitry
- Client :
- Andrea Bencelova
- Client :
- Michel Fromentin
- Client :
- Sophie Dyer
- Account Management :
- Ewan Veitch
- Account Management :
- Buu Tran
- Account Management :
- Franck Nguyen
- Account Management :
- Aurélie Crespo
- Account Management :
- Margaux Wanin
- Creative Planner :
- Phil Nunn
- Creative Planner :
- Anne-Françoise de Taillandier
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Industry
Project Type