General Electric : Performance Machines
NFL player vs machine.
Published On
Feb 16, 2012
Editor's Pick
BBDO New York created an interactive game for GE that ran during the Super Bowl on an NBC sports microsite. 'Performance Machines' pitted NFL players against GE's 'super machines' (such as a train, jet engine and microwave oven), in nine interactive battles. Players were invited to help each athlete win the competitions using their voice and keyboard. The site used 591 videos to create an immersive, experience.
Credits
- Date
- Feb 17, 2012
- Brand :
- General Electric
- Client :
- General Electric
- Agency :
- BBDO-New York
- Chief Creative Officer :
- David Lubars
- Executive Creative Director/Production :
- Mathias Appelblad
- Executive Creative Director/Production :
- Don Schneider
- Group Creative Director :
- Scott Ex Rodgers
- Senior Art Director :
- Jon Kubik
- Senior Copywriter :
- Adam Noel
- Interactive Designer :
- Richard Landerus
- Executive Producer :
- Amy Wertheimer
- Senior Interactive/Content Producer :
- Jonathan Percy
- Director :
- Kalle Hellzen
- Executive Producer :
- Fran McGivern
- Line Producer :
- Johnny Parker
- Line Producer :
- Kevan Dirinpour
- Technical Director :
- Martin Pugh Ludvigsen
- Senior Art Director :
- Stevie Laux
- Interactive Manager :
- Jesse Krank
- Edit House :
- Rock Paper Scissors
- Telecine :
- Company 3
- Post House :
- ACNE Production
- Sound Design and Music :
- Dinah Moe
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