Burger King - 'Sorority Stache'" slug="video" />The timeless qualities of a well-groomed mustache are coming to fast food fans, courtesy of a new set of BK spots and the "Pet Mustache" website, promoting the Western Whopper sandwich. While we've seen the trope of food growing hair before (check out Domino's "Mustache
" out of JWT/New York from earlier this year), Crispin, Porter + Bogusky does the BK work with zany cowboy flair. We're most excited about Petmustache.com
, though, where you can craft any sort of lip dressing you want, wax it, clip it, apply tonic to make it longer and finally animate it and send a singing telegram to a friend. "All you need to do is eat a Western Whopper," croons the now-hirsute image, "And it brings out that inner cowboy in you."