Pizza Hut is hoping to steal a march on rival Domino's in the U.K. with a new augmented reality app that promises to spot any Domino’s offer and transform it into a cheaper deal on delivery.
The "Deal Jacker" app, created by Iris, allows people to use their phone’s camera to scan over Domino’s deals. The AR technology will then replace those Domino’s offers with better value deals from Pizza Hut Delivery. If the app can’t recognize a deal, Pizza Hut Delivery will give customers 50 percent off when they spend twenty pounds on pizza.
Accessible on mobile only, the app can be downloaded at dealjacker.co.uk. It is also available on both the Apple and Android app stores.
Iris Creative Technologist Andrei Andreescu explains that the app leverages cloud-based image recognition software. “Thanks to the speed with which tech is developing, AR is becoming progressively more accessible to brands and consumers," he says. "It is the perfect platform to showcase how [Pizza Hut's] deals are better than the market leader’s in a disruptive and unexpected way."