Hero Image (Pick of the Day)

Hero Image (Pick of the Day)

Pizza Hut's augmented reality app will scan Domino's delivery deals, then beat them

Iris created 'deal jacker' using cloud-based image recognition software

Published On
Apr 12, 2019

Editor's Pick

Pizza Hut is hoping to steal a march on rival Domino's in the U.K. with a new augmented reality app that promises to spot any Domino’s offer and transform it into a cheaper deal on delivery.

The "Deal Jacker" app, created by Iris, allows people to use their phone’s camera to scan over Domino’s deals. The AR technology will then replace those Domino’s offers with better value deals from Pizza Hut Delivery.  If the app can’t recognize a deal, Pizza Hut Delivery will give customers 50 percent off when they spend twenty pounds on pizza. 

Accessible on mobile only, the app can be downloaded at dealjacker.co.uk. It is also available on both the Apple and Android app stores. 

Iris Creative Technologist Andrei Andreescu explains that the app leverages cloud-based image recognition software. “Thanks to the speed with which tech is developing, AR is becoming progressively more accessible to brands and consumers," he says. "It is the perfect platform to showcase how [Pizza Hut's] deals are better than the market leader’s in a disruptive and unexpected way."

About

Credits

Date
Apr 12, 2019
Client:
Pizza Hut
Agency:
Iris
Chief Creative Officer:
Shaun McIlrath
Creative Director:
Lou Bogue
Creative Technologist:
Andrei Andreescu
Digital Innovation:
Stuart McKenna
Digital Innovation:
Rob Leeks
Digital Innovation:
Diego Enterria
Technology and UX :
Dave Clarke
Technology and UX :
Alex Moulin
Creative:
Rupert Thornborough
Creative:
Miguel Monterio
Creative:
Gavin Johnson
Chief Strategy Officer:
Ben Essen
Account Team:
Ian Bradbury
Account Team:
Lucy Hyman
Account Team:
Clare Warwick
Agency Producer:
Monika Seredynska
Agency Producer:
Pete Mungeam
Media Agency:
Navigate
Designer:
Alex Peel
Designer:
Mark Gould
Designer:
Robbie Hancock

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