Money Really Talks in These Witty Forbes Print Ads

Clever Copy Shows How Wealth Can Change a Business Meeting

Published On
May 02, 2016
The Power of the List

Editor's Pick

Here's a clever copywriting idea in a campaign for Forbes Magazine in Brazil, which wittily sums up how money can change a conversation.

In each, a typical remark from a business meeting is transformed by rows of zeroes -- showing how big a difference it makes when the executive staring at you over the meeting table is on the Forbes billionaires list. Ogilvy Brazil created the ads.


May 02, 2016
Brand :
Forbes Brazil
Client :
Forbes Brazil
Agency :
Chief Executive Offier :
Fernando Musa
Chief Creative Officer :
Claudio Lima
Executive Creative Director :
Felix del Valle
Creative Director :
Gonzalo Ricca
Art Director :
Felix del Valle
Art Director :
Pedro Velasquez
Copywriter :
Felix del Valle
Copywriter :
Frederico Teixeira
General Manager :
Luis Carlos Franco
Account Director :
Juliana Fernandes
Account Supervisor :
Christianne Matsuno
Client Executive :
Antonio Camarotti
Media :
Flavio De Pauw
Media :
Isabela Albero
Production Director :
Patrcia Cortes
Art Buyer :
Mariana Veronez
Production Company :
Estdio cone
Retouching :
Paulo Botelho

Need a credit fix? Contact the Creativity Editors

Project Type