Money Really Talks in These Witty Forbes Print Ads

Clever Copy Shows How Wealth Can Change a Business Meeting

Published On
May 02, 2016

Editor's Pick

Here's a clever copywriting idea in a campaign for Forbes Magazine in Brazil, which wittily sums up how money can change a conversation.

In each, a typical remark from a business meeting is transformed by rows of zeroes -- showing how big a difference it makes when the executive staring at you over the meeting table is on the Forbes billionaires list. Ogilvy Brazil created the ads.

Credits

Date
May 02, 2016
Brand:
Forbes Brazil
Client:
Forbes Brazil
Agency:
Ogilvy-Brazil
Chief Executive Offier:
Fernando Musa
Chief Creative Officer:
Claudio Lima
Executive Creative Director:
Felix del Valle
Creative Director:
Gonzalo Ricca
Art Director:
Felix del Valle
Art Director:
Pedro Velasquez
Copywriter:
Felix del Valle
Copywriter:
Frederico Teixeira
General Manager:
Luis Carlos Franco
Account Director:
Juliana Fernandes
Account Supervisor:
Christianne Matsuno
Client Executive:
Antonio Camarotti
Media:
Flavio De Pauw
Media:
Isabela Albero
Production Director:
Patrcia Cortes
Art Buyer:
Mariana Veronez
Production Company:
Estdio cone
Retouching:
Paulo Botelho

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Project Type