Money Really Talks in These Witty Forbes Print Ads
Clever Copy Shows How Wealth Can Change a Business Meeting
May 02, 2016
Here's a clever copywriting idea in a campaign for Forbes Magazine in Brazil, which wittily sums up how money can change a conversation.
In each, a typical remark from a business meeting is transformed by rows of zeroes -- showing how big a difference it makes when the executive staring at you over the meeting table is on the Forbes billionaires list. Ogilvy Brazil created the ads.