Money Really Talks in These Witty Forbes Print Ads
Clever Copy Shows How Wealth Can Change a Business Meeting
By
Alexandra Jardine
Published On
May 02, 2016

Editor's Pick
Here's a clever copywriting idea in a campaign for Forbes Magazine in Brazil, which wittily sums up how money can change a conversation.
In each, a typical remark from a business meeting is transformed by rows of zeroes -- showing how big a difference it makes when the executive staring at you over the meeting table is on the Forbes billionaires list. Ogilvy Brazil created the ads.
Credits
- Date
- May 02, 2016
- Brand :
- Forbes Brazil
- Client :
- Forbes Brazil
- Agency :
- Ogilvy-Brazil
- Chief Executive Offier :
- Fernando Musa
- Chief Creative Officer :
- Claudio Lima
- Executive Creative Director :
- Felix del Valle
- Creative Director :
- Gonzalo Ricca
- Art Director :
- Felix del Valle
- Art Director :
- Pedro Velasquez
- Copywriter :
- Felix del Valle
- Copywriter :
- Frederico Teixeira
- General Manager :
- Luis Carlos Franco
- Account Director :
- Juliana Fernandes
- Account Supervisor :
- Christianne Matsuno
- Client Executive :
- Antonio Camarotti
- Media :
- Flavio De Pauw
- Media :
- Isabela Albero
- Production Director :
- Patrcia Cortes
- Art Buyer :
- Mariana Veronez
- Production Company :
- Estdio cone
- Retouching :
- Paulo Botelho
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Project Type