Christmas Ad Asks, 'Does Anything Beat a Bike?' (Spoiler: No, Nothing Beats a Bike!)
Spot From U.K. Cycle Retailer Halfords Stirs Up Memories
Published On
Oct 30, 2014
Editor's Pick
Kids feel the call of the open road and a pair of wheels in this Christmas spot for U.K. car accessories and bicycle retailer Halfords. Created by Mother London, it's the latest in a series of spots tapping into the country's passion for cycling. Here, the agency contrasts a post-holiday lull of discarded toys, too much chocolate and TV with the excitement generated by a neighbor riding a brand-new bike. The retailer aims to stir up memories among adults as well as conveying the freedom of cycling for kids; the tagline is "Does anything beat a bike?"
Credits
- Date
- Oct 30, 2014
- Agency :
- Mother-London
- Brand :
- Halfords
- Client :
- Halfords
- Editor :
- Dan Sherwen
- Editing House :
- Final Cut
- Director, Photography :
- Andre Chemetoff
- Director :
- Aoife McArdle
- Production Company :
- Somesuch
- Sound Director :
- 750 MPH
- Sound Engineer :
- Sam Robson
- Post Producer :
- Finish
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