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ASMR hits the Super Bowl in Michelob Ultra ad starring Zoe Kravitz

(Michelob Ultra, Anheuser Busch)
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By:
E.J. Schultz
January 28, 2019 06:59 PM

Super Bowl ads are more often than not a visual experience. But Michelob Ultra is deploying a trendy sound phenomenon in its ad as it seeks attention for its Pure Gold line extension.

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