Rallying run communities across the globe

Global running day

Published On
Dec 09, 2020


If running is a lifestyle, group runs are a religion. We tapped into that passion to help lululemon celebrate Global Running Day by creating Run Together, a rallying cry and social content platform that enabled runners to mobilize their run groups like never before. The campaign prompted over 50,000 runners across 92 countries to participate, all running under the lululemon flag.