Realtor.com makes a game out of getting free rent

Listings marketplace debuted the Great Rental Search Party

Published On
Jul 19, 2023
Free Rent Sweepstakes campaign image as seen on Realtor.com

Editor's Pick

As real estate prices continue to climb, Realtor.com is trying to inject some fun into the stressful process of renting a home. This week, the company debuted the Great Rental Search Party, in which renters can search for QR codes on rental property listings for a chance to win one of several prizes, including free rent. Users must be registered to participate, and when registered, they will receive a clue leading them to the QR code location each day. The first users to scan the QR code each day will win a prize.

The seven-day scavenger hunt includes prizes such as a year of free rent, which Realtor.com estimates to be around $30,000, a $3,000 U-Haul gift card, a $500 Ikea gift card and a $100 Netflix gift card.

The activation was created in-house at Realtor.com and led by Creative Director Luís Marques, who joined in March after working at BBDO.

The activation comes at a time when renters might be especially interested in getting freebies. Monthly rental prices are growing 0.89% on average since February, according to a Rent.com report cited in USA Today.

Credits

Date
Jul 19, 2023
Client :
Realtor.com
Agency :
In-house
Chief Marketing Officer :
Mickey Neuberger
SVP Head of Brand & ECD :
Nuno Ferreira
VP Marketing :
Rob Austin-Williams
Creative Director :
Luis Marques
Director Integrated Marketing & Planning :
Brooke Sugovic
Product Marketing Manager :
Kelsey Morrill
Senior Director Integrated Marketing and Planning :
Maureen Boyle
Interactive Designer :
Marika Dahlin
Illustrator :
Jack Forrest
Dev Lead :
Jeremy Limpic
Designer :
Matthew Covington
Interactive Lead :
Narek Parlakyan
Senior Motion Designer :
Zachary Antell
Designer :
Fernando Munoz
Design Director :
Devin Croda
Manager Social Media :
Mike Scicolone
Senior Social Media Manager :
Mailei Tydingco
Social Media Manager :
Victoria Cao
Senior Content Specialist :
Alondra Segoviano
Associate General Counsel :
Alex Lorido
Marketing Automation Manager :
Mimi Kwakye
Product Manager :
Will Olson
Product Manager :
Eric Tran
Manager Software Engineering :
Sam Kujovich
Director Software Engineering :
Tony Giambrone
Principal Product Manager :
Sopa Soun
Senior Director Marketing Operations :
Thomas Tinajero
Manager Marketing Operations :
Ivan Chavira
Senior Manager Product :
Shreyas Kendurkar
VP CRM Marketing :
Jenna Klebanoff
Senior Director Ad Operations :
Cherry Rozelle
Paid Media Lead Marketing Manager :
Jamie McConnel
Affiliate Marketing Manager :
Lexi Maze
Product Marketing Manager :
Umar Ismail
Director Marketing :
Michelle Nakasone
Lead Product Manager :
Kate Killeen
Senior Manager Software Engineering :
Aidan Sherr
Senior Manager Software Engineering :
Harjot Pooni
Software Engineer :
Phill Wood
Director Marketing :
Justin Jones
Senior Marketing Manager :
Cynthia Zubia
Principal Editor :
Judith Dutton
Communications Director :
Sara Wiskerchen
VP Category Mgmt-Rentals :
Ryan Coon

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