McDonald's : Record Recalculator

London Games go kid-friendly.

Published On

Nov 19, 2012

Editor's Pick

DDB Stockholm made the London Olympics kid-friendly, with the "Record Recalculator," an app that takes world records from track & field Olympics events and "recalculates" them, using the kid's name, age, height and shoe size, to create an achievable goal for kids to try and beat. An event in Sweden let kids try and beat world records in real life as well. The app was only available during the summer games -- it is now inactive.

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Credits

Date: Nov 20, 2012

Brand :: McDonald's

Client :: McDonald's

Agency :: DDB-Stockholm

Creative Director :: Magnus Jacobsson

Creative Director :: Fredrik Simonsson

Art Director :: Emmeli Osterdahl

Copywriter :: Daniel Vaccino

Copywriter :: Christian Bye

Digital Producer :: Maria Kovac

Print Production Manager :: Anna Hellenberg

Web Developer :: Alexander Ekman

Web Developer :: Rickard Berggren

Motion Graphic Designer :: Eskil Lundberg

Digital Design :: Johan Lilja

Graphic Designer :: Peder Bergstrand

Illustrator :: Jonas Rathsman

Music Production :: Redpipe Sound Design

Digital Production Agency :: Sparkling Zoo

Need a credit fix? Contact the Creativity Editors

Project Type

App