Absolut/Absolut Drinks : Redesign
Swedish agency Great Works has launched the new iteration of Absolut.com and its Absolut Drinks microsite. The Absolut.com homepage features more visual navigation where a gallery of tiles can be rotated left to right to highl
Published On
Dec 18, 2008
Editor's Pick
Swedish agency Great Works has launched the new iteration of Absolut.com and its Absolut Drinks microsite.
The Absolut.com homepage features more visual navigation where a gallery of tiles can be rotated left to right to highlight several recent Absolut initiatives. Visitors can click on any tile to explore each initiative further. The Absolut Drinks site, meanwhile, features a more intricate search system where visitors can get drink recommendations based on taste, occasion, drink type or even other spirits like gin and whiskey. The site then digitally generates drink images complete with best choices and a list of all the ingredients.
The Absolut Drinks site also features an in-depth "How to Mix" section that lets you pick from a variety of tools, glasses or methods then watch video instructions on proper usage for each of your selections.
The Absolut.com homepage features more visual navigation where a gallery of tiles can be rotated left to right to highlight several recent Absolut initiatives. Visitors can click on any tile to explore each initiative further. The Absolut Drinks site, meanwhile, features a more intricate search system where visitors can get drink recommendations based on taste, occasion, drink type or even other spirits like gin and whiskey. The site then digitally generates drink images complete with best choices and a list of all the ingredients.
The Absolut Drinks site also features an in-depth "How to Mix" section that lets you pick from a variety of tools, glasses or methods then watch video instructions on proper usage for each of your selections.
Credits
- Date
- Dec 18, 2008
- Client :
- Absolut
- Agency :
- Great Works
- Creative Director :
- Ted Persson
- Copywriter :
- Martin Thomasson
- Copywriter :
- Mans Jacobsson Hosk
- Art Director/Designer :
- Jens Eriksson
- Art Director/Designer :
- Fredrik Karlsson
- Designer :
- Martin Lofqvist
- Design :
- Elwood Design
- Project Manager :
- Anders Larsson
- Production Manager :
- Jocke Wissing
- Production Manager :
- Marco Guzman
- Flash Production :
- From Stockholm With Love
- Back-End Production :
- Albert Ken
- Production Company :
- 24hr
- Production Company :
- All Your Base
- Photography :
- Erik Hagman
- Retouching :
- Martin Axkull
- Retouching :
- Jeanette Andersson
- Retouching :
- Bildinstitutet
- Brand :
- Absolut/Absolut Drinks
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