Mobile Phones Divide, Then Reconnect a Couple in This Touching Telecom Spot
Brazil's Vivo Launched Spot on 'Dia dos Namorados'
Jun 14, 2017
So many of us are guilty of addiction to cellphones these days that even mobile companies are telling us to put them down occasionally.
In a film for the Brazilian equivalent of Valentine's Day, (Dia dos Namorados, celebrated June 12), Telefonica-owned telecom network Vivo uses a story about cellphone addiction to show how phones can actually connect us.
The ad, created by Africa and directed by Vellas from Saigon, tells the story of a guy who can't get his girlfriend's attention because she's glued to her phone. So, he texts a series of photos to her, showing first the open front door of their apartment, the hallway and then leading her on a hunt for him across the city. Eventually she finds him in a cafe, hopeful of finally engineering a romantic moment -- that is, after he's meaningfully put her phone face down on the table.
The spot ends with the words: "Live more love. And less everything else."