Mobile Phones Divide, Then Reconnect a Couple in This Touching Telecom Spot
Brazil's Vivo Launched Spot on 'Dia dos Namorados'
Editor's Pick
So many of us are guilty of addiction to cellphones these days that even mobile companies are telling us to put them down occasionally.
In a film for the Brazilian equivalent of Valentine's Day, (Dia dos Namorados, celebrated June 12), Telefonica-owned telecom network Vivo uses a story about cellphone addiction to show how phones can actually connect us.
The ad, created by Africa and directed by Vellas from Saigon, tells the story of a guy who can't get his girlfriend's attention because she's glued to her phone. So, he texts a series of photos to her, showing first the open front door of their apartment, the hallway and then leading her on a hunt for him across the city. Eventually she finds him in a cafe, hopeful of finally engineering a romantic moment -- that is, after he's meaningfully put her phone face down on the table.
The spot ends with the words: "Live more love. And less everything else."
Credits
- Date
- Jun 14, 2017
- Brand :
- Vivo
- Client :
- Vivo
- Agency :
- Africa
- Chief Creative Officer :
- Sergio Gordilho
- Executive Creative Director :
- Ricardo Figueira
- Creative Director :
- Felipe Gall
- Creative Director :
- Daniel Ottoni
- Creative Team :
- Leandro Pinheiro
- Creative Team :
- Phil Daij
- Agency Producer :
- Rodrigo Ferrari
- Agency Producer :
- Patricia Melito
- Agency Producer :
- Eduardo Machado
- Client Services :
- PC Freitas
- Client Services :
- Ananias Junior
- Client Services :
- Marcella Braga
- Media :
- Luiz Fernando Vieira
- Media :
- Rodrigo Medeiros
- Media :
- Beto Lima
- Media :
- Mel Carvalho
- Media :
- Janaina Tenorio
- Media :
- Luana da Mata
- Media :
- Hully Sa
- Media :
- Bruno Veiga
- Media :
- Karol Alves
- Media :
- Leonardo Tocca
- Planning :
- Rodrigo Maroni
- Planning :
- Aldo Pini
- Planning :
- Douglas Nogueira
- Planning :
- Priscila Meldonian
- Planning :
- Maria Elisa Fernandes
- Planning :
- Alexandre Dória
- Production Company :
- Saigon Filmes
- Director :
- Vellas
- Director, Photography :
- Agustin Claramunt
- Executive Producer :
- Marcelo Altschuler
- Production Coordinator :
- Carol Pessini
- Production Coordinator :
- Marina Blum
- Production Coordinator :
- Gabriela Mangieri
- Art Director :
- Marcelo Reginato
- Editing :
- Rami DAguiar
- Post Producer :
- Jacquelini Lima
- Post Production :
- Nash Production
- Post Production Coordinator :
- Virgini Fares
- Sound Design :
- Ant Food
- Sound Design Executive Producer :
- Amanda Grus
- Sound Design Executive Producer :
- Lou Schimidt
- Client Approval :
- Marina Daineze Kersztes
- Client Approval :
- Carolina Sierra de Oliveira
- Client Approval :
- Mariana Prado
- Client Approval :
- Gustavo Pessoa
- Client Approval :
- Fabiano Croitor
- Client Approval :
- Gustavo Amorin Diamantino
- Client Approval :
- Wilson Farias do Rego Junior
Need a credit fix? Contact the Creativity Editors