A Hacked Coke Bottle Captures Sounds of Happiness
DJ Jun Fujiwara turns the bottle into a recorder and remixer
Published On
Apr 17, 2013
Editor's Pick
The unmistakable sound of opening a Coke bottle is updated by Ogilvy Singapore and Japan in collaboration with DJ and inventor Jun Fujiwara. The social music project turned a Coke bottle into a sound recorder and mixer, capturing everyday sounds and remixing them to create shareable ringtones.
Credits
- Date
- Apr 17, 2013
- Brand:
- Coca-Cola
- Client:
- Coca-Cola
- Agency:
- Ogilvy & Mather-Singapore
- Agency:
- Ogilvy & Mather-Japan
- Director, Marketing:
- Shakir Moin
- Chief Creative Officer:
- Eugene Cheong
- Regional Creative Director:
- Jeff Curry
- Creative Director:
- Chris Gurney
- Regional Executive Creative Director:
- Daniel Comar
- Creative Group Head:
- Antti Toivonen
- Senior Copywriter:
- Sharon Chan
- Senior Art Director:
- Anna Rondolino
- Executive Creative Director/Production:
- David Morgan
- Creative Director:
- Kosuke Hashijima
- Art Director:
- Chie Katayama
- Inventor:
- Jun Fujiwara
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Project Type
