A Hacked Coke Bottle Captures Sounds of Happiness

DJ Jun Fujiwara turns the bottle into a recorder and remixer

Published On
Apr 17, 2013

Editor's Pick

The unmistakable sound of opening a Coke bottle is updated by Ogilvy Singapore and Japan in collaboration with DJ and inventor Jun Fujiwara. The social music project turned a Coke bottle into a sound recorder and mixer, capturing everyday sounds and remixing them to create shareable ringtones.

Credits

Date
Apr 17, 2013
Brand:
Coca-Cola
Client:
Coca-Cola
Agency:
Ogilvy & Mather-Singapore
Agency:
Ogilvy & Mather-Japan
Director, Marketing:
Shakir Moin
Chief Creative Officer:
Eugene Cheong
Regional Creative Director:
Jeff Curry
Creative Director:
Chris Gurney
Regional Executive Creative Director:
Daniel Comar
Creative Group Head:
Antti Toivonen
Senior Copywriter:
Sharon Chan
Senior Art Director:
Anna Rondolino
Executive Creative Director/Production:
David Morgan
Creative Director:
Kosuke Hashijima
Art Director:
Chie Katayama
Inventor:
Jun Fujiwara

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Project Type