A Resourceful Kitty Delivers Holiday Magic in This Adorable New York Lottery Ad
Jake Scott Directs Spot for McCann NY Set in a Wintry Brooklyn
By
Alexandra Jardine
Published On
Nov 28, 2017
Editor's Pick
Cat lovers will adore the new holiday spot from the New York Lottery, in which a resourceful bodega kitty delivers some holiday magic.
Directed by RSA's Jake Scott, (who clearly has a way with feline talent), for McCann New York, the spot sees the cat make a journey across a gorgeously wintry Brooklyn, running into a whistling Santa Claus on the way, in search of the bodega owner, who's spent his day selling lottery tickets and lovingly telling the cat to get down off the counter. Finally, he slides down the chimney, to tuck a ticket into the snoozing owner's stocking. Who needs Santa when you have a feline friend?
Credits
- Date
- Nov 28, 2017
- Client :
- NY Lottery
- Client :
- NY Lottery
- Agency :
- McCann-New York
- Director :
- Jake Scott
- North American Chief Creative Officer :
- Eric Silver
- Chief Creative Officer :
- Sean Bryan
- Chief Creative Officer :
- Tom Murphy
- Executive Creative Director :
- Mat Bisher
- Executive Creative Director :
- Dan Donovan
- Creative Director :
- Jason Ashlock
- Writer :
- Jason Ashlock
- Creative Director :
- Dominick Baccollo
- Art Director :
- Dominick Baccollo
- Chief Production Officer :
- Nathy Aviram
- Vice President, Senior Producer :
- Chance Basset
- Senior Vice President, Executive Music Producer :
- Eric Johnson
- Music Producer :
- Dan Gross
- Music Business Affairs Manager :
- Sam Belkin
- Business Manager :
- Natalie Hernandez
- Executive Account Director :
- Scot Beck
- Vice President, Account Director :
- Caroline Fuller
- Account Supervisor :
- Molly Vossler
- Assistant Account Executive :
- Ellery Gitkin
- Vice President, Strategy Director :
- Laura Frank
- Production Company :
- RSA Films
- Director :
- Jake Scott
- Producer :
- David Mitchell
- Executive Producer :
- Tracie Norfleet
- Director, Photography :
- Peter Deming
- Editorial :
- Rock Paper Scissors
- Editor :
- Carlos Arias
- Assistant Editor :
- Maria Lee
- Executive Producer :
- Eve Kornblum
- Producer :
- Taylor Colbert
- Visual Effects :
- A52
- Visual Effects Supervisor :
- Patrick Murphy
- CG Lead :
- Andrew Romatz
- 2D Visual Effects Artist :
- Steven Wolff
- 2D Visual Effects Artist :
- Stefan Gaillot
- 2D Visual Effects Artist :
- Richard Hirst
- 2D Visual Effects Artist :
- Matt Sousa
- 2D Visual Effects Artist :
- Kevin Stokes
- 2D Visual Effects Assistant :
- Gabe Sanchez
- 3D Artist :
- Andrew Romatz
- 3D Artist :
- Tom Briggs
- 3D Artist :
- Jun Kim
- 3D Artist :
- Michael Cardenas
- 3D Artist :
- Joseph Chiechi
- Producer :
- Michael Steinmann
- Production Coordinator :
- Andrew Rosenberger
- Executive Producer :
- Patrick Nugent
- Executive Producer :
- Kim Christensen
- Managing Director :
- Linda Carlson
- Managing Director :
- Jennifer Sofio Hall
- Song Title :
- How Sweet It Is
- Artist :
- Julia Stone
- Audio Producer :
- Heard City
- Audio Engineer :
- Phil Loeb
- Telecine :
- Company 3
- Colorist :
- Tim Masick
- Executive Producer :
- Jules Daly
- Talent :
- Jose Febus
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