Pyschedelic Animals and a Groovy Soundtrack Retarget U.K. Kids' Classic Ribena at Adults

Campaign Includes GIFs and a Soundcloud Track

Published On
Aug 06, 2015

Editor's Pick

Ribena, the long-established U.K. blackcurrrant drink always traditionally aimed at kids and families, is rebranding to its sights on young adults via a new campaign with a catchy soundtrack and quirky psychedelic graphics.

The Suntory-owned brand, one of a number of fruit drinks to have come under fire in the U.K. for their high sugar content, recently appointed JWT London to retarget its marketing at a difference audience.

This first spot from JWT, directed by Yannis and Christos at Nomint, uses GIF-like photo-montage animations of cute animals and an original music track, "Zooby Doo," by London-based duo Tiger Monkey, that's also available to download on Soundcloud. The campaign also includes GIFs, interactive videos and weekly competitions on Facebook.

Credits

Date
Aug 06, 2015
Brand :
Ribena
Client :
Ribena
Agency :
JWT-London
Executive Creative Director :
Russell Ramsey
Creative Director :
John Cherry
Creatives :
Michael Bingham
Creatives :
Claudia Southgate
TV Producer :
Doug Wade
TV Producer :
Elanor-Rose Stamp
Business Director :
Emma Howarth
Account Director :
Patrick Netherton
Account Manager :
Charlie Humphries
Creative Agency Planner :
Richard Cottingham
Project Manager :
Rosanna Lawson Planners
Media Agency :
Media Com
Media Planner :
David Munt
Production Company :
Nomint
Director :
Christos & Yannis
Executive Producer :
750 MPH
Music Agency :
Soho Music
Music Artist :
Tiger Monkey
Music Title :
Zooby Doo
Exosure :
30'' Film on TV/VOD & Cinema.
Exosure :
OOH, Social, Experiential, Instore Activation

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Project Type
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