This happy-go-lucky insurance spokescharacter is a furry embodiment of 'flexibility'
Larry the cheerful fuzzball features in ad for Rollin Car Insurance aimed at younger consumers
Dec 22, 2021
Insurance Australia Group, the largest general insurance company in Australia and New Zealand, turned to a cute cuddly ball of fluff to introduce “Rollin,’” its new car insurance brand aimed at younger consumers.
The company tapped agency Bear Meets Eagle on Fire for the launch campaign, which stars a happy-go-lucky giant fuzzball named Larry who rolls through the streets without a care in the world, singing Digital Underground’s ‘90s classic, “The Humpty Dance.”
The point is to highlight the flexibility of Rollin’ insurance, a month-to-month product offering. The spots, directed by comedy pro Andreas Nilsson via Revolver, announce, “It’s good to not feel tied down.”
Bear Meets Eagle on Fire also teamed with the typography designers at Rotterdam-based Studio Dumbar on the brand’s identity design, which also aims to reflect the flexibility of the Rollin’ product.