SAMTEC

Samtec first engaged LEAP Agency to assist with their blog. But our first meeting quickly led into a discussion on SEO and content development.

The content strategy objective was to solidify Samtec as the best choice to support and accelerate innovation through trust, collaboration and product performance.

LEAP Agency devised a strategy to keep measurement at the forefront to establish a baseline, monitor content performance, and use it to optimize future content creation.

To make this plan successful, LEAP Agency implemented a strategy to focus on: Education Content

• Views

• Shares

• Engagement/comments

Calls to action

• Clicks

• Conversions (registrations, sign ups)

• Engagement/comments

• and Purchase/orders

• Revenue

• ROI

Monthly blog visits increased by 230% and page views increased by 10,000 visits each month. Overall blog traffic was up 230%

Facebook engagement also increased. Blog posts received an average of 64,000 likes each month, over 1,000 shares and over 100 comments.

Finally, cost per click decreased by 35% while the CTR increased by over 190%.