Sargento's 'World's Slowest Pizza Delivery' takes up to 18 months to get a pie to your door

Brand promotes its new premium line of shredded cheeses by making customers wait a very long time

Published On
Apr 29, 2019

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Cheese brand Sargento prides itself on taking its time to bring its new “Reserve” series of shredded premium aged cheeses to full flavor. So to highlight that fact, it’s launched what it’s billing as the “world’s slowest pizza delivery” service, which will take as long as 18 months to get a fresh-baked pie to your door.

Consumers can go online to slowestpizzadelivery.com to place an order for one of four different varieties: Aged Italian Margarita, Gouda Bacon and Apple, Chicken Parmesan and Mac-N-Cheddar. The pies take four, six, 14 and 18 months respectively to arrive at your home—the length of time reflects how long each cheese requires to fully mature. 

The campaign was created out of Ogilvy Chicago, which is partnering with the city’s Big G’s Pizza to create the special edition pies for the first 100 people who respond to the offer. Customers can go to the website to watch a live cheese cam and track their pizza’s progress. Unfortunately, only those who live within Big G’s delivery radius will be able to partake in the snail-paced promotion. But most of us probably will have forgotten about the offer by the time they’d be ready to ship out. 
 

Credits

Date
Apr 29, 2019
Client :
Sargento
Agency :
Ogilvy-Chicago

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Project Type