The premise behind this ad from Temptations, the cat treat brand, is rather simple (and shameless and funny): While the holidays can be tough on everyone, they might be even more tough on your cat -- if you happen to be the kind of cat owner (sorry, pet parent) who thinks it's adorable to dress kitty up this time of year.

The felines on display here look none too amused, which raises some questions: How many Temptations treats did they get? Were animal agents enlisted to negotiate upward? Do Temptations executives dress up their cats? And in a moral universe -- inasmuch as cats have morals -- is it OK to dress up Fluffy if you plan in advance to apologize for it with a treat/bribe after the fact?

The TV and online ad is out of Adam & Eve/DDB with support for the so-called #SaySorry campaign through Weber Shandwick.