Samsung : Shout-Outs
There's a new alternative to heckling players in person at NFL games, courtesy of Samsung. Outspoken fans can submit "shout-outs" via an interactive jumboscreen at a new website from agency Cheil Communications promoting Sam
Published On
Oct 27, 2006

Editor's Pick
There's a new alternative to heckling players in person at NFL games, courtesy of Samsung. Outspoken fans can submit "shout-outs" via an interactive jumboscreen at a new website from agency Cheil Communications promoting Samsung's HDTVs, and then vote on the caustic one-liners of fellow fans to determine which ones are good enough to be flashed in a real NFL stadium. Additional site features include product explanations from former quarterbacks Steve Young, Dan Marino, Boomer Esiason and Troy Aikman; a series of video tutorials starring a bubbly, tech-savvy cheerleader; and personal playlists filled with songs that pump up current NFL stars.
Credits
- Date
- Oct 27, 2006
- Senior Art Director :
- Matt Blackstone
- Art Director :
- David Lillis
- Art Director :
- Tage Haun
- Copywriter :
- Jeff Babson
- Copywriter :
- Brin Banta
- Associate Creative Director :
- Ann Marie Mathis
- Creative Director :
- Tom McManus
- Project Manager :
- Eitai Tabari
- Project Manager :
- Joe Andreana
- Producer :
- Sandy Nelson
- Agency :
- Cheil-USA
- Client :
- Samsung
- Brand :
- Samsung
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Project Type
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