While its "Wax" PSA featuring Harrison Ford had an element of humor, Earth-saving outfit Conservational International gets serious and down to business with a newly redesigned website courtesy of Atmosphere BBDO.

The info-loaded site features a new message from a more straightforward Ford about the issue of burning forests and its consequences. Along with the video, visitors can scour several areas including an educational section that offers insight into climate change, an exploration area to check out priority hotspots and conservation regions, and a link to donate $15 for your own acre to protect.