A bodega owner imagines his personal soccer movie in Powerade's World Cup ad

If only he'd had the power...

Published On
May 30, 2018

Editor's Pick

An elderly bodega owner imagines his own life as a super-talented soccer player in epic Hollywood movie style, in Powerade's World Cup ad.

The spot, by Wieden & Kennedy Portland, sees him go off into a reverie as he sells a bottle of the beverage to a kid and muses: "If only I'd had this kind of power back in my day...I'd have been unstoppable."

He imagines himself in a movie called "The Glorious Foot," evading players with a spectacular slide tackle and scoring a goal with an acrobatic kick while kissing his crucifix, Pele-style, all to an operatic soundtrack. "I love that movie," he concludes.

Daniel Wolfe at Somesuch directed the spot, which follows a previous humorous ad that ran during basketball's March Madness, in a shift in tone from some of the brand's previous more serious spots focusing on athletes' humble beginnings.

"We couldn't be happier with the second chapter of our new brand platform," says Alex Ames, senior manager, Powerade, in a statement. "We're confident the spot's unique tone will break through during soccer's most powerful tournament, and leave people thinking about the brand in a different light."

Credits

Date
May 30, 2018
Brand:
Powerade
Agency:
Wieden & Kennedy-Portland
Client Contact:
Brynn Bardacke
Client Contact:
Mike McGarry
Client Contact:
Alexander Ames
Client Contact:
Rebecca Smith
Creative Director:
Max Stinson
Creative Director:
Erik Fahrenkopf
Copywriter:
Damian Fitzgerald
Art Director:
Derrick Ho
Art Director:
James Moslander
Senior Producer:
Jennifer Fiske
Account Team:
David Hughes
Account Team:
Dave Hubbard
Account Team:
Tobin Kittoe
Account Team:
Mackenzie Walen
Planning Director:
Henry Lambert
Planning Director:
Zack Kaplan
Group Media Director:
Alex Barwick
Executive Creative Director:
Eric Baldwin
Executive Creative Director:
Jason Bagley
Head of Production:
Matt Hunnicutt
Head of Production:
Mike Davidson
Production Company:
Somesuch
Director:
Daniel Wolfe
Executive Producer:
Tim Nash
Executive Producer:
Nicky Barnes
Line Producer:
Lee Groombridge
Director, Photography:
Chayse Irvin
Production Designer:
Andrew Clark
Wardrobe:
Patrik Milani
Editorial Company:
Cosmo Street
Editor:
Tom Lindsay
Post Producer:
Jonlyn Williams
Assistant Editor:
Habib Semaan
Visual Effects Company:
Kevin
Partner/Executive Producer:
Sue Troyan
Executive Creative Director/Partner:
Tim Davies
Visual Effects Producer:
Leighton Greer
Visual Effects Supervisor/Lead Compositor:
Tim Davies
Compositor:
Anthony Petitti
Compositor:
Steve Gibbons
Compositor:
Robert Murdoch
Compositor:
Marisa Chin
CG Modeler:
Greg Mawicke
CG Animator:
Matt Longwell
CG Lighter:
Carl Harders
Colorist:
Simon Bourne
Color:
Framestore
Music Company:
Walker
Track Title:
Madama Butterfly, Act II : Un Bel di Vedremo
Executive Producer:
Sara Matarazzo
Executive Producer:
Stephanie Pigott
Music Coordinator:
Marisa Hernandez
Sound Design:
Stimmung
Sound Designer:
Gus Koven
Executive Producer:
Kristina Iwankiw
Mix Company:
Lime Studios
Mixer:
Dave Wagg
Graphics:
Astoria Design Studio
Art Producer:
Andrea Bakacs
Head of CG:
Mike Dalzell
3D Team:
Carl Harders
3D Team:
Greg Mawicke
3D Team:
Matt Longwell
3D Team:
Jarrod Avalos
2D Team:
Theodore Maniatis
2D Team:
Anthony Petitti
2D Team:
Robert Murdock
2D Team:
Steve Gibbons
2D Team:
Marisa Chin

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