A bodega owner imagines his personal soccer movie in Powerade's World Cup ad

May 30, 2018 10:17 AM

An elderly bodega owner imagines his own life as a super-talented soccer player in epic Hollywood movie style, in Powerade's World Cup ad.

Featured Stories

TV Upfront

TelevisaUnivision unveils Gen Z-first strategy in upfront pitch

TV Upfront

TelevisaUnivision is taking a page from social media for its upfront announcements, showcasing a slate of one-minute shows, vertical video products and potentially leaning into the video podcast trend.

By:

Parker Herren

TelevisaUnivision unveils Gen Z-first strategy in upfront pitch

Brand Marketing

How brands are investing in local marketing—and why it’s so important

Brand Marketing

By:

Brandon Doerrer

How brands are investing in local marketing—and why it’s so important

Influencers & Creators

Creator and influencer trends brand marketers need to know about right now

Influencers & Creators

By:

Gillian Follett

Brand Marketing

Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends

Brand Marketing

By:

E.J. Schultz

Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends

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See More in Work

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