A bodega owner imagines his personal soccer movie in Powerade's World Cup ad
If only he'd had the power...
Editor's Pick
An elderly bodega owner imagines his own life as a super-talented soccer player in epic Hollywood movie style, in Powerade's World Cup ad.
The spot, by Wieden & Kennedy Portland, sees him go off into a reverie as he sells a bottle of the beverage to a kid and muses: "If only I'd had this kind of power back in my day...I'd have been unstoppable."
He imagines himself in a movie called "The Glorious Foot," evading players with a spectacular slide tackle and scoring a goal with an acrobatic kick while kissing his crucifix, Pele-style, all to an operatic soundtrack. "I love that movie," he concludes.
Daniel Wolfe at Somesuch directed the spot, which follows a previous humorous ad that ran during basketball's March Madness, in a shift in tone from some of the brand's previous more serious spots focusing on athletes' humble beginnings.
"We couldn't be happier with the second chapter of our new brand platform," says Alex Ames, senior manager, Powerade, in a statement. "We're confident the spot's unique tone will break through during soccer's most powerful tournament, and leave people thinking about the brand in a different light."
Credits
- Date
- May 30, 2018
- Brand :
- Powerade
- Agency :
- Wieden & Kennedy-Portland
- Client Contact :
- Brynn Bardacke
- Client Contact :
- Mike McGarry
- Client Contact :
- Alexander Ames
- Client Contact :
- Rebecca Smith
- Creative Director :
- Max Stinson
- Creative Director :
- Erik Fahrenkopf
- Copywriter :
- Damian Fitzgerald
- Art Director :
- Derrick Ho
- Art Director :
- James Moslander
- Senior Producer :
- Jennifer Fiske
- Account Team :
- David Hughes
- Account Team :
- Dave Hubbard
- Account Team :
- Tobin Kittoe
- Account Team :
- Mackenzie Walen
- Planning Director :
- Henry Lambert
- Planning Director :
- Zack Kaplan
- Group Media Director :
- Alex Barwick
- Executive Creative Director :
- Eric Baldwin
- Executive Creative Director :
- Jason Bagley
- Head of Production :
- Matt Hunnicutt
- Head of Production :
- Mike Davidson
- Production Company :
- Somesuch
- Director :
- Daniel Wolfe
- Executive Producer :
- Tim Nash
- Executive Producer :
- Nicky Barnes
- Line Producer :
- Lee Groombridge
- Director, Photography :
- Chayse Irvin
- Production Designer :
- Andrew Clark
- Wardrobe :
- Patrik Milani
- Editorial Company :
- Cosmo Street
- Editor :
- Tom Lindsay
- Post Producer :
- Jonlyn Williams
- Assistant Editor :
- Habib Semaan
- Visual Effects Company :
- Kevin
- Partner/Executive Producer :
- Sue Troyan
- Executive Creative Director/Partner :
- Tim Davies
- Visual Effects Producer :
- Leighton Greer
- Visual Effects Supervisor/Lead Compositor :
- Tim Davies
- Compositor :
- Anthony Petitti
- Compositor :
- Steve Gibbons
- Compositor :
- Robert Murdoch
- Compositor :
- Marisa Chin
- CG Modeler :
- Greg Mawicke
- CG Animator :
- Matt Longwell
- CG Lighter :
- Carl Harders
- Colorist :
- Simon Bourne
- Color :
- Framestore
- Music Company :
- Walker
- Track Title :
- Madama Butterfly, Act II : Un Bel di Vedremo
- Executive Producer :
- Sara Matarazzo
- Executive Producer :
- Stephanie Pigott
- Music Coordinator :
- Marisa Hernandez
- Sound Design :
- Stimmung
- Sound Designer :
- Gus Koven
- Executive Producer :
- Kristina Iwankiw
- Mix Company :
- Lime Studios
- Mixer :
- Dave Wagg
- Graphics :
- Astoria Design Studio
- Art Producer :
- Andrea Bakacs
- Head of CG :
- Mike Dalzell
- 3D Team :
- Carl Harders
- 3D Team :
- Greg Mawicke
- 3D Team :
- Matt Longwell
- 3D Team :
- Jarrod Avalos
- 2D Team :
- Theodore Maniatis
- 2D Team :
- Anthony Petitti
- 2D Team :
- Robert Murdock
- 2D Team :
- Steve Gibbons
- 2D Team :
- Marisa Chin
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