Dora the Explorer Makes a Guest Appearance in Geico's Latest Ad
Cartoon Beats Team to the South Pole in 'It's What You Do' Campaign
Apr 27, 2015
A team of voyagers braves the elements, nearly driven mad by frostbite, hunger and a torturous 850-mile hike to the South Pole. They're ready to make history and stake their claim -- only to find another has beaten them to it: Dora the Explorer.
The every-chirpy character, standing beside her sidekick Boots the monkey, proclaims, "Bienvenidos! Welcome to the South Pole! What took you so long?" The disappointed explorers drop their tools and leave. Dora can't help that she's the better explorer -- it's what she does.
In the latest spot from GEICO's "It's What You Do" campaign with The Martin Agency and Hungry Man director Wayne McClammy, Dora is the latest pop culture icon to join the brand's advertising cast. In 2013, the Pillsbury Doughboy also made a delightful guest appearance.