Dora the Explorer Makes a Guest Appearance in Geico's Latest Ad

Cartoon Beats Team to the South Pole in 'It's What You Do' Campaign

Published On
Apr 27, 2015

Editor's Pick

A team of voyagers braves the elements, nearly driven mad by frostbite, hunger and a torturous 850-mile hike to the South Pole. They're ready to make history and stake their claim -- only to find another has beaten them to it: Dora the Explorer.

The every-chirpy character, standing beside her sidekick Boots the monkey, proclaims, "Bienvenidos! Welcome to the South Pole! What took you so long?" The disappointed explorers drop their tools and leave. Dora can't help that she's the better explorer -- it's what she does.

In the latest spot from GEICO's "It's What You Do" campaign with The Martin Agency and Hungry Man director Wayne McClammy, Dora is the latest pop culture icon to join the brand's advertising cast. In 2013, the Pillsbury Doughboy also made a delightful guest appearance.


Apr 27, 2015
Brand :
Client :
Agency :
The Martin Agency
Vice President, Marketing :
Ted Ward
Senior Mgr., Broadcast, Outdoor, Print and Sports Marketing :
Melissa Halicy
Mgr., Broadcast Production and Branded Merchandise :
Amy Hooks
Marketing Buyer :
Katherine Kalec
Marketing Buyer :
Brighid Griffin
Marketing Coordinator :
Thomas Perlozzo
Marketing Specialist :
Julia Nass
Chief Creative Officer :
Joe Alexander
Group Creative Director :
Wade Alger
Group Creative Director :
Steve Bassett
Creative Director :
Sean Riley
Senior Copywriter :
Ken Marcus
Executive Producer :
Brett Alexander
Producer :
Alex Scheer-Payne
Junior Broadcast Producer :
Coleman Sweeney
Business Affairs Supervisor :
Suzanne Wieringo
Business Manager :
Amy Trenz
Senior Project Manager :
Jason Ray
Production Company :
Hungry Man
Director :
Wayne McClammy
Managing Partner, Executive Producer :
Kevin Byrne
Executive Producer/Head of Sales :
Dan Duffy
Executive Producer :
Mino Jarjoura
Executive Producer :
Nancy Hacohen
UPM/Producer :
Brady Vant Hull
Production Supervisor :
Jewel Estephanos
Editorial Company :
Mackenzie Cutler
Editor :
Dave Koza
Assistant Editor :
Patrick Blumer
Executive Producer :
Sasha Hirschfeld
Producer :
Esm Wright
Telecine :
The Mill
Colorist :
Fergus McCall
Visual Effects and Animation :
The Mill
Visual Effects Supervisor :
John Leonti
Executive Producer :
Colin Blaney
Producer :
Sumer Zuberi
CG Lead :
Ajit Menon
CG Artist :
Emily Meger
CG Artist :
Jimmy Gass
CG Artist :
Sean Dooley
2D Lead :
Randy McEntee
2D Artist :
Jamie Beckwith
2D Artist :
Franz Brandstaetter
2D Artist :
Sabine Janetzka
2D Artist :
Udesh Chetty
Dora Animation/Visual Effects :
Senior Vice President, Creative Advertising :
Pete Johnson @Nickelodeon
Vice President/Head of Production, Creative Advertising :
Hafeez Saheed @Nickelodeon
Creative Advertising Supervising Producer :
Katie Gillies @Nickelodeon
Director, Project Management, Creative Advertising :
Jamie Edelstein @Nickelodeon
Dora Animation/Visual Effects :
Primal Screen
Executive Producer :
Hunter Matheson
Producer :
Laura Green
Animation Director :
Joe Kubesheski
Animation :
Ward Jenkins
Music Company :
President/Founder :
Jeff Koz
Executive Producer :
Debbi Landon
Creative Director :
Scott Glenn
Producer :
Nicolette Kolb
Composer :
Bruce Gainsford
Audio Post Company :
Rainmaker Studios
Engineer/Mixer :
Jeff McManus

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