Adidas : Step Inside KG
He's got the talent of five men on the basketball courtand after stepping into NBA superstar Kevin Garnett's new shoe from adidas, you'll understand why. As the interactive component of the TBWA/Chiat/Day/San Franci
Published On
Jan 17, 2006
Editor's Pick
He's got the talent of five men on the basketball courtand after stepping into NBA superstar Kevin Garnett's new shoe from adidas, you'll understand why. As the interactive component of the TBWA/Chiat/Day/San Francisco campaign that breaks the Minnesota Timberwolves superstar down into his five component personalities, the newly-launched "Step Inside KG" website created by interactive agency EVB expands on the fantasy worlds first seen in the TV spot. "We wanted to create an interactive experience that lived up to the TV experience, but took it a step further," explains EVB founder and creative director Jason Zada. "By making the site visually-rich, we allow the consumer to actually step inside KG, experience the personalities he brings onto the court and interact with the new shoe in a way that's never been done online."
Credits
- Date
- Jan 17, 2006
- Client :
- Adidas
- Creative Director :
- Jason Zada
- Art Director :
- Eddy Tofslie
- Copywriter :
- Paul Charney
- Motion Graphic Designer :
- Gregor Roberts
- Motion Graphic Designer :
- Matt Petrocci
- Motion Graphic Designer :
- Jake Hawley
- Motion Graphic Designer :
- Dan Smith
- Animator/After Effects Artist :
- Chris Kelley
- Flash Developer :
- Josh Sullivan
- Technical Lead :
- Biko Allen
- 3D Animation :
- Treanor Brothers
- Account Supervisor :
- Justin Acuff
- Producer :
- Justin Acuff
- Broadcast Producer :
- Michelle Spear
- Producer Assistant :
- Trevor Smith
- Agency :
- EVB
- Broadcast Producer :
- Maggie O'Brien
- Brand :
- Adidas
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Project Type