This Charity Campaign Posted Instagram Stories From Women in Developing Countries
Care and BBDO Paris Sent Documentary Makers to Madagascar, Ecuador, Ivory Coast and More
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A campaign by French NGO Care has been using Instagram Stories to highlight the lives of women in developing countries.
From Nov. 6 to 12, Care shared the daily lives of women from the other side of the world on its Instagram account @care_france. Agency BBDO Paris sent two documentary filmmakers to meet each woman and guided them to record their everyday life with a smartphone, just as any Instagrammer would do in France.
The campaign gave Instagram users an insight into the daily lives of a street cleaner in Madagascar, a farmer in Ecuador, an Afghan refugee in Athens, a preschool teacher in Morocco, an HIV-positive housewife in Thailand, a water bag vendor in Ivory Coast and a young mother of five in Romania. French celebrities including actor Pierre Niney and presenter Ophélie Meunier donated their own Instagram Stories to share the women's posts.
"These are women who are just like us in many ways: their spirit, those little daily moments such as meals and tender moments with their children, but who live in a complete different reality, in very precarious conditions," says Valerie Accary, president of BBDO Paris, in a statement.
Credits
- Date
- Nov 14, 2017
- Brand :
- Care
- Client :
- Care
- Agency :
- BBDO-Paris
- Creative Director :
- Matthieu Elkaim
- Art Director :
- Théophile Robaglia
- Copywriter :
- Joseph Rozier
- President :
- Valérie Accary
- Account Director :
- Charlotte Montrichard
- Account Executive :
- Manon Debus Pesquet
- Production Director :
- Julien Sanson
- Post Production Director :
- Martine Ferey
- TV Producer :
- Morgane Bohn
- Film Editor :
- Pierre Deshayes
- Head of Social Media :
- Pierre Engélibert
- Social, Media and Influence Strategist :
- Eleonore Berthier-Milot
- Senior Social Media Creative :
- Guillaume Aubert
- Social Media Manager :
- Jeremy Communier
- Director, Communications :
- Lauren Weber
- Social influence and eRP :
- Auriane Desplanches
- Documentary Filmmaker :
- Aaron Chervenak
- Documentary Filmmaker :
- Dimitri Grimblat
- Producer :
- Guillaume Boulte
- President :
- Arielle de Rothschild
- Chief Executive :
- Philippe Lévêque
- Marketing and Communication Director :
- Emanuela Croce
- Head of Communication Department :
- Laury-Anne Bellessa
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