A campaign by French NGO Care has been using Instagram Stories to highlight the lives of women in developing countries.
From Nov. 6 to 12, Care shared the daily lives of women from the other side of the world on its Instagram account @care_france. Agency BBDO Paris sent two documentary filmmakers to meet each woman and guided them to record their everyday life with a smartphone, just as any Instagrammer would do in France.
The campaign gave Instagram users an insight into the daily lives of a street cleaner in Madagascar, a farmer in Ecuador, an Afghan refugee in Athens, a preschool teacher in Morocco, an HIV-positive housewife in Thailand, a water bag vendor in Ivory Coast and a young mother of five in Romania. French celebrities including actor Pierre Niney and presenter OphÃ©lie Meunier donated their own Instagram Stories to share the women's posts.
"These are women who are just like us in many ways: their spirit, those little daily moments such as meals and tender moments with their children, but who live in a complete different reality, in very precarious conditions," says Valerie Accary, president of BBDO Paris, in a statement.