A Teacher-Pupil Affair Goes Hilariously Wrong in This Lifetime Movies Spot
Ad Explores a Potentially Controversial Topic
Editor's Pick
Lifetime Movies enters murky waters in its latest spot, which concerns the potentially controversial subject of a teacher-pupil love affair, but does it in a humorous way that may help steer it out of trouble.
The ad, directed by Jean at Decon, sees a highschooler and a thirty-something teacher meeting outside school for a secret tryst. "What if we get caught?" she asks nervously. He replies, "We love each other," tucking her hair behind her ears. Seems we're all set for schmaltzy drama, but then the plot descends into farce as the two mount his bicycle and immediately fall off sideways. The tagline is "Leave the bad choices to us."
It's a funny spot that seems right on brand for Lifetime---from the floppy hair of the high schooler to the cheesy music, the whole style evokes the kind of movie you might guiltily enjoy on the network. But we'll be interested to see if anyone feels that making a joke out of underage love is just not on these days.
Credits
- Date
- Sep 25, 2017
- Brand :
- Lifetime Movie Network
- Client :
- Lifetime Movie Network
- Creative Director :
- Lindsay Ross
- Creative Director :
- Mariclare Lawson
- Executive Producer :
- Ben Asher
- Associate Producer :
- Victoria Youngblood
- Production Coordinator :
- Tierra Johnson
- Production Company :
- Decon
- Director :
- JEAN
- Producer :
- Lara Wickes
- Production Designer :
- Lauren Burge
- Casting :
- Neil Myer
- Casting Company :
- House Casting
- Post Production Company :
- Decon
- Executive Producer :
- Misha Louy
- Head of Production :
- Brian Turner
- Editor :
- Sam Goetz
- Post Producer :
- Gwynne Evans-Reid
- Sound Mix :
- Rob Difondi
- Sound Mix Company :
- Sound Lounge
- Colorist :
- James Tillett
- Color :
- MPC
- Head of Strategy, Partner :
- Mike Lobikis
Need a credit fix? Contact the Creativity Editors
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