Coffee can do strange things to you in the morning. Well, that's clearly the explanation for Nescafe Original's latest U.K. spot.
The instant coffee brand has launched a somewhat zany ad through Publicis, London, that demonstrates the effect of a morning cup on a guy leaving for work. As coffee beans rain down on him, he swooshes a long mane of hair and smiles cheesily into the camera to the strains of Whitesnake's classic '80s soft rock track "Here I Go Again." Afghan hounds admire him as he strides down the street, ready for anything, powering his way through the tagline "Leave Like a Legend."
The spot was directed by Traktor via Rattling Stick, and promotes the product's improved flavor. By introducing a quirky touch to the brand's advertising, the campaign is aimed at engaging a younger generation of coffee drinkers.
Dave Monk, executive creative director, Publicis London, describes it thus: "We've basically taken the first four seconds of someone's day and turned it up twenty notches, through the medium of coffee, lens flare, slo-mo and a soundtrack by Whitesnake."