These Onesies Are Designed to Get Parents and Kids Talking
Project By Bay Area Council and Goodby Silverstein Promotes Literacy
Editor's Pick
Research shows affluent children hear 30 million more words than kids from lower income homes, and that this has a fundamental impact on their brain's development. So, to promote literacy in the Oakland area, the Bay Area Council teamed with agency Goodby Silverstein & Partners to create a free clothing line for kids that's designed to get parents and their kids talking.
Designed by the agency, with slogans such as "Let's talk about..bath time," the onesies, blankets and other materials will be distributed to new parents free of charge at more than 15 locations including Oakland hospitals, pediatric clinics, family playgroups and childcare programs. The clothing and blankets are all being produced by local clothing retailer Oaklandish.
The campaign also features billboards and bus-shelter ads with prompts like "Let's talk about the bus" aimed at reminding parents that everyday activities are an opportunity to help their child develop. TV and radio PSAs will also run in the Bay Area directing parents to a website, talkreadsing.org, where they can learn more.
Credits
- Date
- Jul 23, 2014
- Agency :
- Goodby Silverstein & Partners
- Brand :
- Bay Area Council
- Client :
- Bay Area Council
- Co-Chairperson :
- Jeff Goodby
- Creative Director :
- Nick Klinkert
- Copywriter :
- Simon Bruyn
- Art Director :
- Andrew Livingston
- Designer :
- Mandi Lin
- Designer :
- Steven Bonner
- Digital Artist :
- Jessica Pettigrew
- Executive Producer :
- Hilary Coate
- Producer :
- Noah Dasho
- Producer :
- Suzee Barrabee
- Retail Partner of Merchandise :
- Angela Tsay
- Executive Interactive Producer :
- Margaret Brett-Kearns
- Interactive Producer :
- Justin Visser
- Associate Web Developer :
- Kia Lam
- Associate User Experience Manager :
- Patrick Wong
- Director :
- Todd Hido
- Director, Photography :
- Rory Mulhere
- Production Coordinator :
- Kacy Strand
- Editorial Company :
- Cut + Run
- Editor :
- Pete Koob
- Assistant Editor :
- Russel Fong
- Executive Producer :
- Deanne Mehling
- Finishing, Visual Effects :
- ntropic
- Visual Effects Flame, On-line :
- Matt Tremaglio
- Colorist :
- Marshall Plante
- Producer :
- Nadia Patel
- Animation/Graphic Effects :
- Woodshop
- Creative Director :
- Trevor Shepard
- Art Director :
- Jordan Scott
- Executive Producer :
- Sam Swisher
- Head of Production :
- Paul Winze
- Lead Animator :
- Rachel Yonda
- Audio Producer :
- M Squared
- Engineer :
- Mark Pitchford
- Director/Director, Photography/Editor :
- Eric Herron
- Producer :
- Michael Damiani
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