Test drives are so 2011. 180 L.A. and Mitsubishi encourage you to take a test day, playing around with the 2012 Mitsubishi Outlander Sport for an entire day. After all, a car is too big a purchase to be decided on in a matter of minutes.
Mitsubishi will pick three lucky people who will have a temp replace them on their day jobs. These replacements include quirky folks like an opera singer, magician, DJ, librarian, meteorologist, and rocket scientist.
The campaign includes the website, accompanied by TV, digital, and social media efforts that will lead customers to go the site to sign up for the chance to get their day of play.