U.K. travel firm Thomas Cook takes a somewhat sci-fi approach to marketing its vacation destinations in its new spot for 2019. It's the story of a man who "wakes up in a different bed every day"--but he's not always enjoying himself by any means.

A kind of antithesis to "Groundhog Day," the film sees him waking up somewhere new every day. It might be a burned out trailer, a hammock in the jungle, a farmyard, a prison cell or next to a tattooed tough guy. However, we find out that "every now and then" he has an amazing experience--he arises in a Thomas Cook hotel. There, he swims with kids, does yoga outside and even gets together with an attractive woman (although we presume he won't be waking up with her the next morning). The ups and downs throughout make for nice tension--a lesser version of the idea could have had him wake up each morning at a different hotel having fun. 

The ad was created by Albion and directed by Ben Wheatley at Moxie Pictures.