Dell : Thomas, Creator of an Alternate Universe
Some imagination required.
Published On
Feb 12, 2013
Editor's Pick
We have been charmed by Y&R New York's delightful campaign for Dell, that eschews hardware and software to focus on the creative possibilities the company's products can offer you. Previously, we saw how it could help a little girl "fly," and help a young man create stars for his city-dwelling friend. Now, Furlined's Bjoern Ruehmann tells the quirky tale of Thomas, a district manager who enters a different world during his commute, thanks to the power of Dell technology and a little bit of imagination.
Credits
- Date
- Feb 13, 2013
- Brand :
- Dell
- Client :
- Dell
- Agency :
- Young & Rubicam-New York
- Chief Creative Officer :
- Jim Elliott
- Global Creative Director :
- Jim Radosevic
- Creative Director, Art Director :
- Fern Cohen
- Creative Director/ Copywriter :
- Margot Owett
- Copywriter :
- Bruce Jacobsen
- Executive Producer :
- Craig Jelniker
- Producer Assistant :
- Abby Bralove
- Executive Producer of Music :
- Jessica Dierauer
- Music Producer :
- Rachel Rauch
- Production Company :
- Furlined
- Director :
- Bjorn Ruhmann
- Producer :
- Leah Fleischmann
- Director, Photography :
- Roman Vasyanov
- Senior Executive Producer :
- David Thorne
- President :
- Diane McArter
- Editorial :
- Work Post
- Visual Effects :
- MPC
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Project Type