Dell : Thomas, Creator of an Alternate Universe

Some imagination required.

Published On
Feb 12, 2013

Editor's Pick

We have been charmed by Y&R New York's delightful campaign for Dell, that eschews hardware and software to focus on the creative possibilities the company's products can offer you. Previously, we saw how it could help a little girl "fly," and help a young man create stars for his city-dwelling friend. Now, Furlined's Bjoern Ruehmann tells the quirky tale of Thomas, a district manager who enters a different world during his commute, thanks to the power of Dell technology and a little bit of imagination.


Feb 13, 2013
Brand :
Client :
Agency :
Young & Rubicam-New York
Chief Creative Officer :
Jim Elliott
Global Creative Director :
Jim Radosevic
Creative Director, Art Director :
Fern Cohen
Creative Director/ Copywriter :
Margot Owett
Copywriter :
Bruce Jacobsen
Executive Producer :
Craig Jelniker
Producer Assistant :
Abby Bralove
Executive Producer of Music :
Jessica Dierauer
Music Producer :
Rachel Rauch
Production Company :
Director :
Bjorn Ruhmann
Producer :
Leah Fleischmann
Director, Photography :
Roman Vasyanov
Senior Executive Producer :
David Thorne
President :
Diane McArter
Editorial :
Work Post
Visual Effects :

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