Tiny Products

Published On
Apr 19, 2023

Description

At parties and get-togethers with friends, there is always a big problem: The fridge never has enough space to freeze as many beers as you would like due to other products take that space. To put an end to this problem and make the largest pack of Buds (24 pack) fit we created "Tiny Products", mini versions of typical fridge products so that there is more room for more Buds: Tiny Ketchup, Tiny Salami, Tiny Egg Box, Tiny Mustard, Tiny Juice and Tiny Mayo.
 
The launch was on Saturday April 1st; why? Because that day here in Chile is the end of daylight-saving time, so we can celebrate the end of summer and have the longest night of all, with one more hour of partying.

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Credits

Date
Apr 19, 2023
Agency :
VML
CCO :
Nino Goldberg
ECD :
Raimundo Undurraga
CD :
Jaime Diaz
Copywriter :
Javier Zambrano
Art Director :
Andres Pallavecini
Art Director :
Valentina Valenzuela
Art Director :
Viviana Botero
Client Service Director :
Oriol Albella
Account Director :
Patricia Lillo
Account Executive :
Eduarmo Hermosilla
Client :
AB InBev
Head of Marketing :
Guillermo Martinez
Marketing Director :
Lina Aguirre
Brand Manager :
Nicole Magnere
Production House :
HOM Studio

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Project Type