ESPN : Towel Around the World
The travels of Terrible Towels.
Published On
Nov 09, 2011
Editor's Pick
ESPN unveils a TV spot based on its Towel Around the World campaign, where Pittsburgh Steelers' fans were directed to a website where they could share pictures of themselves waving the team's 'Terrible Towel' in locations around the world.
The campaign, through W+K New York, spans five continents and includes original fan photographs and video recreations shot with real Steelers fans to depict original submissions. It uses the ESPN brand tagline 'It's not crazy, it's sports.'
Credits
- Date
- Nov 10, 2011
- Brand :
- ESPN
- Client :
- ESPN
- Creative Director :
- Stuart Jennings
- Creative Director :
- Brandon Henderson
- Copywriter :
- Eric Steele
- Art Director :
- Alan Buchanan
- Producer :
- Nick Setounski
- Producer :
- Ian Davis
- Executive Creative Director :
- Ian Reichenthal
- Executive Creative Director :
- Scott Vitrone
- Head of Content Production :
- Gary Krieg
- Editorial Company :
- The Whitehouse Post
- Editor :
- Corky Devault
- Editor :
- Nate Katz
- Post Producer :
- Melanie Klein
- Music Artist :
- T. Rex
- Song :
- 20th Century Boy
- Agency :
- Wieden & Kennedy - New York
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Project Type
