ESPN : Towel Around the World

The travels of Terrible Towels.

Published On
Nov 09, 2011

Editor's Pick

ESPN unveils a TV spot based on its Towel Around the World campaign, where Pittsburgh Steelers' fans were directed to a website where they could share pictures of themselves waving the team's 'Terrible Towel' in locations around the world.

The campaign, through W+K New York, spans five continents and includes original fan photographs and video recreations shot with real Steelers fans to depict original submissions. It uses the ESPN brand tagline 'It's not crazy, it's sports.'


Nov 10, 2011
Brand :
Client :
Creative Director :
Stuart Jennings
Creative Director :
Brandon Henderson
Copywriter :
Eric Steele
Art Director :
Alan Buchanan
Producer :
Nick Setounski
Producer :
Ian Davis
Executive Creative Director :
Ian Reichenthal
Executive Creative Director :
Scott Vitrone
Head of Content Production :
Gary Krieg
Editorial Company :
The Whitehouse Post
Editor :
Corky Devault
Editor :
Nate Katz
Post Producer :
Melanie Klein
Music Artist :
T. Rex
Song :
20th Century Boy
Agency :
Wieden & Kennedy - New York

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Project Type