ESPN : Towel Around the World

The travels of Terrible Towels.

Published On
Nov 09, 2011

Editor's Pick

ESPN unveils a TV spot based on its Towel Around the World campaign, where Pittsburgh Steelers' fans were directed to a website where they could share pictures of themselves waving the team's 'Terrible Towel' in locations around the world.

The campaign, through W+K New York, spans five continents and includes original fan photographs and video recreations shot with real Steelers fans to depict original submissions. It uses the ESPN brand tagline 'It's not crazy, it's sports.'