Nature Valley : Trail View Case Study
Hike America's greatest parks, online.
Published On
Jun 24, 2012
Editor's Pick
Explore the Grand Canyon, Yellowstone Park and the Great Smoky Mountains from your computer with Trail View, an ambitious new site from General Mills' Nature Valley brand that takes 'Streetview' technology to the National Parks. The site, developed via McCann New York and production companies Your Majesty and InTheMo, offers 330 miles of immersive national parks content, with 360 degree panoramic views of individual trails as well as interactive park information (such as videos highlighting notable trail markers). You can find out more about how the site was developed via its Tumblr.
Credits
- Date
- Jun 25, 2012
- Brand :
- Nature Valley
- Client :
- Nature Valley
- Agency :
- McCann-New York
- Chairman/Chief Creative Offier :
- Linus Karlsson
- Vice Chairman/Executive Creative Director :
- Andreas Dahlqvist
- Executive Creative Director/Production :
- Leslie Sims
- Creative Director :
- Mat Bisher
- Creative Director :
- Jason Schmall
- Director, Creative Technology :
- Mark Fallows
- Head of Technology :
- Stefan Feissli
- Senior UX Design :
- Jayson Barrons
- Chief Production Officer :
- Brian DiLorenzo
- Head of Integrated :
- Jonathan Shipman
- Executive Integrated Producer :
- Catherine Eve Patterson
- Senior Integrated Producer :
- Geoffrey Guinta
- Production Company :
- InTheMo
- Chief Executive Offier/Founder :
- Cary Levine
- Chief Operating Officer :
- Cary Janks
- Chief Operating Officer :
- McNair Zimbalist
- Director, Media :
- Joshua Winkler
- Director, Business Development :
- Robert Cohen
- Producer :
- Adam Baskin
- Line Producer :
- Adam Cucurull
- Digitech/Cameraman :
- James deMuth
- Lead Camera Operator :
- Brandon McClain
- Production/POI Photography, Design and Development :
- Your Majesty Designers
- Executive Creative Director/Photographer :
- Jens Karlsson
- Design Director :
- Riley Milhem
- Art Director :
- Joshua John Pipic
- Designer :
- Veronica Wallstrom
- Designer :
- Magnus Karlsson
- Tech Lead :
- Micah Acinapura
- Developer :
- Raed Atoui
- Developer :
- Adriaan Scholvinck
- Developer :
- Tore Holmberg
- Associate Developer :
- Theo Strahlen
- Executive Producer :
- Heather Reddig
- Senior Producer :
- Tina Chou
- Associate Strategist/Producer :
- Valtteri Laihainen
- Sound Design :
- Bob Partridge
Need a credit fix? Contact the Creativity Editors
Project Type