Nature Valley : Trail View Case Study

Hike America's greatest parks, online.

Published On
Jun 24, 2012

Editor's Pick

Explore the Grand Canyon, Yellowstone Park and the Great Smoky Mountains from your computer with Trail View, an ambitious new site from General Mills' Nature Valley brand that takes 'Streetview' technology to the National Parks. The site, developed via McCann New York and production companies Your Majesty and InTheMo, offers 330 miles of immersive national parks content, with 360 degree panoramic views of individual trails as well as interactive park information (such as videos highlighting notable trail markers). You can find out more about how the site was developed via its Tumblr.


Jun 25, 2012
Brand :
Nature Valley
Client :
Nature Valley
Agency :
McCann-New York
Chairman/Chief Creative Offier :
Linus Karlsson
Vice Chairman/Executive Creative Director :
Andreas Dahlqvist
Executive Creative Director/Production :
Leslie Sims
Creative Director :
Mat Bisher
Creative Director :
Jason Schmall
Director, Creative Technology :
Mark Fallows
Head of Technology :
Stefan Feissli
Senior UX Design :
Jayson Barrons
Chief Production Officer :
Brian DiLorenzo
Head of Integrated :
Jonathan Shipman
Executive Integrated Producer :
Catherine Eve Patterson
Senior Integrated Producer :
Geoffrey Guinta
Production Company :
Chief Executive Offier/Founder :
Cary Levine
Chief Operating Officer :
Cary Janks
Chief Operating Officer :
McNair Zimbalist
Director, Media :
Joshua Winkler
Director, Business Development :
Robert Cohen
Producer :
Adam Baskin
Line Producer :
Adam Cucurull
Digitech/Cameraman :
James deMuth
Lead Camera Operator :
Brandon McClain
Production/POI Photography, Design and Development :
Your Majesty Designers
Executive Creative Director/Photographer :
Jens Karlsson
Design Director :
Riley Milhem
Art Director :
Joshua John Pipic
Designer :
Veronica Wallstrom
Designer :
Magnus Karlsson
Tech Lead :
Micah Acinapura
Developer :
Raed Atoui
Developer :
Adriaan Scholvinck
Developer :
Tore Holmberg
Associate Developer :
Theo Strahlen
Executive Producer :
Heather Reddig
Senior Producer :
Tina Chou
Associate Strategist/Producer :
Valtteri Laihainen
Sound Design :
Bob Partridge

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