How an Auction House Scored Valuable Antiques by Trolling Sweden's Craigslist
Agency Milk Found Items on Swedish Listings Site -- Then Targeted Their Owners
Published On
Jan 14, 2015
Editor's Pick
Swedish auction company Göteborgs Auktionsverk found a novel way of finding valuable antiques for its auctions. It got an antiques expert to scan Hemnet.se, Sweden's version of Craiglist, for properties for sale, then zoomed in on antiques that looked interesting. When he found something, agency Milk downloaded the image, circled the interesting item, put it on a postcard and sent it to the homeowners, asking if they wanted to sell more than just their house.
Credits
- Date
- Jan 14, 2015
- Agency :
- Milk-Goteburg
- Brand :
- Goteborgs Auktionsverk
- Client :
- Goteborgs Auktionsverk
- Account Executive :
- Anna Reynold
- Production Manager :
- Jessica Forsman
- Production Manager :
- Bjorn Lind
- Art Director :
- Axel Tagg
- Art Director :
- Kristofer Salsborn
- Copywriter :
- Anders Malm
- Copywriter :
- Anders Holmstrom
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Project Type