Seattle Seahawks' Derrick Coleman Trusts His Power for Duracell

Saatchi N.Y. Showcases the Deaf Running Back

Published On
Jan 13, 2014

Editor's Pick

Seattle Seahawks running back Derrick Coleman -- whose team beat the New Orleans Saints this past weekend to advance to the NFC Championship Game -- is deaf. That might seem like an unsurmountable fact -- but the athlete never let that happen, choosing instead to "trust his power" instead. Saatchi New York ties that to Duracell in a stirring new spot directed by AG Rojas via Park Pictures.

Credits

Date
Jan 13, 2014
Brand :
Duracell
Client :
Duracell
Agency :
Saatchi & Saatchi-New York
Executive Creative Director/Production :
Peter Moore Smith
Creative Director :
Garrett Jones
Creative Director :
Billy Leyhe
Chief Production Officer :
Tania LeSieur
Director, Content Production :
John Doris
Senior Producer :
Danny Miller
Senior Art Director :
Nathan Wigglesworth
Senior Copywriter :
Lincoln Boehm
Production Company :
Park Pictures
Director :
AG Rojas
Director, Photography :
Linus Sandgren
Executive Producer :
Mary Ann Marino
Line Producer :
Gabrielle Yuro
Editing :
Whitehouse Post
Sound Design :
740 Sound
Animation :
Mass Market

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Project Type