Seattle Seahawks' Derrick Coleman Trusts His Power for Duracell
Saatchi N.Y. Showcases the Deaf Running Back
Published On
Jan 13, 2014
Editor's Pick
Seattle Seahawks running back Derrick Coleman -- whose team beat the New Orleans Saints this past weekend to advance to the NFC Championship Game -- is deaf. That might seem like an unsurmountable fact -- but the athlete never let that happen, choosing instead to "trust his power" instead. Saatchi New York ties that to Duracell in a stirring new spot directed by AG Rojas via Park Pictures.
Credits
- Date
- Jan 13, 2014
- Brand :
- Duracell
- Client :
- Duracell
- Agency :
- Saatchi & Saatchi-New York
- Executive Creative Director/Production :
- Peter Moore Smith
- Creative Director :
- Garrett Jones
- Creative Director :
- Billy Leyhe
- Chief Production Officer :
- Tania LeSieur
- Director, Content Production :
- John Doris
- Senior Producer :
- Danny Miller
- Senior Art Director :
- Nathan Wigglesworth
- Senior Copywriter :
- Lincoln Boehm
- Production Company :
- Park Pictures
- Director :
- AG Rojas
- Director, Photography :
- Linus Sandgren
- Executive Producer :
- Mary Ann Marino
- Line Producer :
- Gabrielle Yuro
- Editing :
- The Whitehouse Post
- Sound Design :
- 740 Sound
- Animation :
- Mass Market
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Project Type
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