Poseidon, Mer-Bros and a Castaway Sing the Praises of Gorton's Seafood in These Quirky Spots
Fish Brand Finds Some New Ocean Pitchmen
Editor's Pick
Ads for seafood often fall back on ocean-themed cliches -- grizzled fishermen, sea shanties and lapping waves. But a quirky new campaign by Gorton's seafood digs deeper to find some more humorous ocean pitchmen to sing the brand's praises -- including a buff Poseidon, some muscular "mer-bros" and a castaway.
The spots inject some offbeat humor into messages about the health benefits of Gorton's products: for example the "mer-bros" lift shell weights and eat their protein, in the form of Gorton's fish sandwich, while explaining "You know Mer-Bros aren't born with this physique…we still have to eat right."
The ads, by Connelly & Partners, were shot on White Point Beach in San Pedro, California, and directed by Hungry Man's Conor Byrne.
Chris Hussey, vice president of marketing at Gorton's, says in a statement: "What we liked about this year's campaign was how Connelly Partners represented our brand heritage--the food, color, Fisherman, and of course, the jingle--while adding a fresh, modern and fun feel."
Gorton's isn't the only fish brand trying to update its image -- over in the U.K., frozen fish product Birds Eye fishfingers recently updated its long running campaign featuring a bearded "Captain Birdseye" with a younger version, played by a good-looking Italian actor.
Credits
- Date
- Feb 01, 2018
- Brand :
- Gorton's Seafood
- Client :
- Gorton's Seafood
- Agency :
- Connelly Partners
- Chief Creative Officer :
- Alyssa Toro
- Associate Creative Director :
- Carissa Mak
- Senior Copywriter :
- Michelle Ellis
- Director, Production :
- Barry Frechette
- Broadcast Producer :
- Lauren Lukacsko
- Production Company :
- Hungry Man
- Director :
- Conor Byrne
- Editing House :
- Peel & Eat
- Editor :
- Pete Warren
- Producer :
- Joel Walker
- Visual Effects and Color :
- Filipp Kotsishevskiy
- Audio Mix :
- Brian McKeever
- Audio Mix :
- Soundtrack Boston
- Director, Brand Leadership :
- Dana Wantman
- Account Director :
- Hillary Williams
- Brand Development Supervisor :
- Kelley Bolte
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