Kotex : UbyKotex
Break the cycle about your cycle.
Published On
Mar 18, 2010
Editor's Pick
Kotex and Organic try to break the cycle of "weirdness" around women's period in the online component of the brand's campaign for its new U line, which seeks to take the piss out of all the flowers, frilliness and blue liquid traditionally associated with feminine product advertising.
The site provides answers to young women's burning questions about their periods and acts as a social media platform that encourages dialogue about how feminine products are marketed today.
Credits
- Date
- Mar 19, 2010
- Brand :
- Kotex
- Client :
- Kotex
- Agency :
- Organic
- Chief Creative Officer :
- Conor Brady
- Executive Creative Director :
- Sam Cannon
- Group Creative Director :
- Amy Hodgins
- Director, Engagement Management :
- Jim Napolitano
- Creative Director :
- Cinnamon Pritchard
Need a credit fix? Contact the Creativity Editors
Project Type
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