Intel : Ultrabook Pop-up Theater

A PC flashmob.

Published On

Feb 15, 2012

Editor's Pick

Intel Asia Pacific creates flashmob art and theater using Ultrabook PC screens, in this campaign by Party pushing the Ultrabook lightweight laptop models. The agency choreographed 60 people with Ultrabooks synched together via wifi to create 'digital billboards' in a variety of different locations across LA. The aim of the Pop Up Theater is to demonstrate the thin-ness and responsive-ness of Ultrabooks, which are made by several PC manufacturers and powered by Intel.

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Credits

Date: Feb 16, 2012

Brand :: Intel

Client :: Intel

Agency :: Party-Tokyo

Creative Director :: Masashi Kawamura

Creative Director :: Hiroki Nakamura

Creative Director :: Morihiro Harano

Technical Director :: Hiroki Nakamura

Technical Director :: Qanta Shimizu

Technical Director :: Nobuaki Arikata

Art Director :: Masashi Kawamura

Art Director :: Ryo Roy Tsukiji

Designer :: Junya Hoshikawa

Designer :: Shinichi Hirata

Designer :: Miho Ishizuka

Animation :: Junichi Arakawa

Hardware System Designer :: Kenshiro Nakashima

Film Director :: Hiroki Ono

Assistant Camera :: Yasu Tanida

Edit :: Taichi Okada

Music :: Yuichiro Oku

Producer :: Shota Hatama

Producer :: Tetsuko Shinohara

Producer :: Hiroki Shirota

Web Production :: Birdman

Film Production :: Aoi Advertising Promotion + Clip Pictures, inc

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Industry

Technology

Project Type

Web Film