What do blogging diva Perez Hilton, R&B singer Estelle and X Games gold medalist Jamie Bestwick have in common? Not much from initial glance, but nevertheless they are all part of Levi's new "Unbuttoned" campaign that celebrates the brand's signature 501 jeans line.
The digital portion developed by EVB gives the aforementioned stars and others their own homepage to sport their favorite 501s and reveal personal anecdotes through video monologues. Each site also includes exclusive music and video downloads, bios, MySpace and Facebook links as well as a direct link to the Levi's online store where you can buy the specific jeans they're sporting. As the weeks unfold, more celeb homepages will be unveiled.