Beckham's Underpants Come Off in H&M's Super Bowl Spot
Nicolas Winding Refn Directs Shoppable Ad
Feb 02, 2014
"Drive" director Nicolas Winding Refn is behind this sexy ad for H&M. Starring David Beckham, a longtime spokesperson for the retailer, the ad features Mr. Beckham at a photoshoot for his Bodywear line. Unfortunately, he gets locked out, and has to do some serious stunts (we're told he did his own) to get back into the building. The ad was shot in East London. Previously, the brand asked fans to vote whether they would prefer to have Becks' pants come off, or stay on. As expected, they come off.
The spot is also a tech first -- people with smart televisions can shop the line as they watch the spot on Game Day.