Uncovering the obvious

Published On
Oct 05, 2021


Some logos aren’t always that obvious… until they are discovered.

Just Global took this subtle approach to design for the rebranding for their client, B2B Marketing Leaders Forum, the largest community of B2B marketers in APAC.

Founded in 2015, the B2B Marketing Leaders Forum is APAC’s largest conference for B2B marketers. Launched at their annual event, B2B Marketing Leaders Forum APAC 2021, the new branding system builds upon the classic bar chart – a ubiquitous icon within business – and instead delivers something entirely fresh.


Keeping the brand’s reputation and mission top-of-mind, Just Global took the ubiquitous bar chart famously associated with business and reworked it into the new visual identity. The new brandmark is formed by deliberate adjustments to the height and formation of the bar chart to create, “B2B.”

The new logo cascades into an entire communication platform for collateral and other events within the organization’s portfolio, showing B2B audiences (whom are all too familiar with quarterly sales reports and cloud-based digital dashboards) that a fundamental icon of business can still be presented in original and arresting ways.




Oct 05, 2021
Agency :
JUST Global
Client :
B2B Marketing Leaders Forum

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